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Ecommerce Store Credit Strategy (Hint: 87% Email List Growth)

Growth Marketing

Rhone sells premium activewear engineered for men. Their mission is to inspire each other in the pursuit of progress, performance, and wellness. I could explain how good their pants are, or I could let Rhone’s crew show you in 82 seconds why Rhone pants are the only pants you’ll ever need…

To attract new customers to buy their performance lifestyle gear, Rhone has been using Sumo to show this 10% discount offer to people after spending five seconds on their site:

Screenshot showing google search results

But Kyle Johnson (Sr. Digital Marketing Manager) at Rhone wanted to test a new offer to see if he could find something that converts even better. So he came up with this $150 store credit contest offer:

Screenshot showing google search results

The result? The new $150 store credit strategy increased email conversions (signups) by 87%.

Screenshot showing google search results

Here’s how to read the graph above:

  • 10% discount offer = 50-100 email signups per day.

  • $150 store credit giveaway = 100-200 email signups per day.

The takeaway here isn’t necessarily that a $150 store credit giveaway beats a 10% discount. It’s that you need to “test your offer.” There are a few reasons why giving away store credit may be a better strategy for your eCommerce store than discounting:

  1. Not everyone who visits your website is ready to buy right now. So a giveaway offer for store credit that shows across your whole site, in combination with a discount offer that shows on your cart page when people are ready to buy, may be a better strategy. 

  2. A store credit is free money that doesn’t require any purchase commitment, and people love winning free things.

  3. If people are entering their email to win free store credit, then you know they are qualified leads and have a real interest in your products (they aren’t just entering their email to try to win some completely unrelated product like an iPad).

If you want to try out a free giveaway for store credit like Rhone, you can do it with a Sumo Ecommerce account. Click the button below and try it out.

If you don’t need another pair of pants, but you need: 

  • Weekdays to feel like weekends

  • Pockets that have pockets

  • Overtime to feel like downtime, and

  • To work like a dog, and feel like a lion

Check out the Rhone Commuter Pant, so you’re never held back by your pants again.