When you think of a funnel, what comes to mind? For me, it’s a funnel to put oil in a car. You use it so you don’t lose or spill any oil. An ecommerce marketing funnel is nothing like this. Using the word “funnel” is just a bad analogy. It makes you think that with […]

If I asked you: What are the most popular ecommerce platforms in 2019? What would you say? Shopify? WooCommerce? If one of your answers was Magento, well then, you certainly know your ecommerce platforms! More than 400,000 websites around the globe actively use Magento as their go-to ecommerce platform — powering over $100 billion in […]

Quick question — what do DropBox, Uber, Airbnb, and PayPal have in common? No, it’s not “Silicon Valley.” I’ll tell you: referral marketing. Referral marketing single-handedly transformed these four startups into the global brand names you know today. Referral marketing was the reason they managed to spend less yet still exponentially grow their user base.  […]

$50. That’s how much you need to start an ecommerce store. But that’s the bare minimum, and that’s if you’re dropshipping your products. How much does it really cost, and what’s a nice-to-have versus a must-have? Today, I’m going to break down realistic ecommerce startup costs. I’ll reveal exactly how much it costs to start […]

Your ecommerce business plan is a living document. As your company develops, so will your document. However, there are six basic sections your business plan should include: %(tableofcontents) Problem And Solution While there are simple ecommerce businesses that rely on gimmicks, like Ship Your Enemies Glitter (which sold for $85,000 in 2015), the real opportunity […]