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Showit acquires the popular WordPress + Shopify lead generation tool Sumo

Overview: The acquisition will jumpstart development on an already formidable lead generation product while also bringing additional form, analytics, and lead generation features to Showit. The team plans to continue developing Sumo as its own product.

Showit, the flexible drag-and-drop website builder, today announced their acquisition of Sumo, the popular WordPress and Shopify lead generation tool. 

Sumo, developed by the team behind AppSumo, has long been a tool that online businesses rely on to generate leads from their website. Sumo makes it easy for businesses to collect email addresses and phone numbers by providing easy-to-use tools to create stunning, high-converting forms and pop-ups. Sumo integrates with many popular CRMs and email marketing platforms such as ConvertKit and MailChimp. 

Davey Jones will serve as the CEO of Formilytics, the newly formed business that will manage the development of Sumo. The team plans to continue serving Sumo’s existing community and developing Sumo as its own tool to make it the most robust lead generation platform available today. The Formilytics team will also be working closely with Showit to create a tight integration between the platforms.

Showit has developed a reputation for being a website platform that enables users to create their dream website. Thousands of small businesses use Showit to power their website citing its intuitive design, creative flexibility, and customer support as key reasons they love the platform.

“Showit’s mission has always been to cultivate the creativity that exists in each person and our core product is a website platform that provides true creative freedom,” said Todd Watson, CEO and founder of Showit. “We also see the need for our community to create thriving businesses, and Sumo feels like such a great fit to allow sites built on Showit to have best-in-class lead generation tools that connect seamlessly to all the ways our customers run their businesses.”

More information about Showit and Sumo’s partnership will be released over the coming months. Be sure to follow Showit and Sumo on Instagram to catch all the updates!

For more information about Showit and to learn why thousands of creative entrepreneurs use it to power their website, visit Showit.com.