Most exit intent popups fail for one simple reason: they treat all exits the same. Someone abandoning your pricing page after five minutes of careful review is in a completely different psychological state than someone bouncing from your blog post after ten seconds. One is wrestling with commitment anxiety and budget concerns. The other just […]

If you’re running a course, coaching program, or digital product business, you’ve probably experienced the launch rollercoaster. The adrenaline rush of an open-close cart campaign, the scramble to get everything ready, the exhausting email sequences… and then the crash when it’s over and revenue drops to zero until the next launch. There’s a better way. […]

Let’s be honest: most pop-ups are bad. Not “slightly annoying” bad.Actively-drive-people-away bad. You know the ones. The pop-up that appears the moment the page loads, before you’ve even read the headline.The “10% off” offer when you’re just trying to find the return policy.The form that asks for your email, name, company, phone number, life story, […]

How many times have you seen this quote? “When you have written your headline, you have spent eighty cents out of your dollar.” Probably a lot.  We get it. Headlines are important. The internet is full of articles, books and even paid freaking courses on how to write killer headlines. We even created a free […]

We hear from so many people starting an email list that they have NO idea what to send to people who have opted-in to their list. Fortunately, we have some good news about email marketing: There are many different types of marketing emails, and they can all work. The important thing is that choose a […]