While increasing email signups is one of my primary focuses, I also like to focus on increasing the conversion rate for sales on my site. Let’s be honest, who doesn’t want more sales for the same amount of traffic? I’ve optimized landing pages, improved the copy on products, and cleaned up the checkout flow… The […]

This Jan I spent a couple of weeks Dubai and Kuwait. After talking to several entrepreneurs in the region and comparing it to my conversations with entrepreneurs around the world, I was convinced that the problem is universal – most startups have trouble figuring out a repeatable, scalable way to get, keep and grow customers. […]

Imagine you’re trying to plan a vacation, but realize there’s too much work that goes into researching the best vacation spot, what hotel to stay in, where to go sightseeing, and so on. So you decide to look for a service to help you plan out your vacation. You search Google for “vacation planning services” […]

When I was 24, I was broke and living on my sister’s couch after a career-ending football injury. My dream of being a pro-football player was done. I had no work experience and a pile of mounting credit card debt. My arm was in a huge cast that was really uncomfortable (for 6 long months). […]

Pop quiz: What do all of these sites’ home pages have in common?    Okay, I admit, the title of the article is kind of a giveaway. They’re all using social proof to show you how big their reach is, immediately when you show up. Tim Ferris displays how many people on Facebook like his […]