Pop Ups   •   Email List   •   Welcome Mat   •   CTA   •    Exit Intent   •   E-commerce • LTV   •   Sticky Bar   •   ROI   •    Pop Ups   •   Email List   •   Welcome MaT   •   CTA   •   Exit Intent   •   E-commerce   •   LTV   •   Sticky Bar   •   ROI POP UPS   •   EMAIL LIST   •   WELCOME MAT   •   CTA   •   EXIT INTENT   •   E-COMMERCE   •   LTV   •   STICKY BAR   •   ROI   •   POP UPS   •   EMAIL LISt   •   WELCOME MAT   •   CTA   •   EXIT INTENT   •   E-COMMERCE   •   LTV   •   STICKY BAR   •   ROI

Content Marketing

The Ultimate Guide to Lead Magnets


You need a tried and true strategy to convince them to share their email address and engage with you. You need a lead magnet. Here are 14 examples and step by step instructions on how to create your own lead magnet.

Image of cartoon people being attracted to magnt

21 Real-World Copywriting Examples On How to Write Powerful Copy


Boring. Unoriginal. Embarrassing. Do these words pop up in your head when you write your copy? Now’s the time to put an end to it. In this blog post, you’ll discover how to write brilliant copy that SELLS from these 21 real-life copywriting examples. %(tableofcontents) These copywriting examples are paired with specific results — I […]

Copywriting Examples - SuperOffice Conduct Audience Research

Shopify Blog Examples: How These 5 Brands Turn Traffic Into Sales


How would 200,000 additional FREE, organic search visits to your website every month impact your business? Luxy Hair — one of the businesses we’ll discuss today — generates an estimated 225,000 visits (based on Ahrefs) to its blog directly from Google every month.  And Luxy isn’t an outlier; there are plenty of Shopify stores that […]

Screenshot of blog visits by Luxy Hair

How To Format Your Blog Posts So People Are Actually Reading


In content marketing, your blog post format plays a critical role. You can write the highest-quality piece of content in your niche and industry, but if your formatting is off and hard to navigate, you’ll have a hard time keeping readers engaged. Today, I’m going to show you the A to Z of how to […]

Screenshot of single-column blog

101 Trigger Words & Exactly How To Use Them


These words make you click, open, read, and buy. Want to use them for yourself? Check out the list of 101 Trigger words and how to use them!

Green Light Call to Action

How To Make Ecommerce Content Marketing Work For Your Store


There’s a common assumption that content marketing is for blog-only sites or SaaS businesses.  There’s no way it can work for your eCommerce business, right? Wrong.  We analyzed the content marketing efforts of 88 Sumo customers in four revenue categories as reported to Sumo — from businesses that make $10,000 a year, to businesses that […]

Graph showing number of articles per year

Content Marketing Tips: 11 Principles Of Content That Converts


Here at Sumo, we’re obsessed with creating the most epic, in-depth content anywhere on the internet. Content like: Growth study on Tony Robbins that grabbed nearly 4,000 shares. Guide to astonishingly useful power words that became by far our most-visited page. Giant list of 60 blog post ideas to fill up your content calendar. With most […]

Screenshot of how "Close"'s blog post solve reader problems

The 8 Persuasive Words That Instantly Help You Sell More


There are 8 intoxicatingly persuasive words in the English language that are more effective than any other words for convincing a person to take action.  These are words the most effective copywriters in the world have been using for decades to convince you to buy their product.  Wait — am I talking about power words? […]

60 Blog Post Ideas to Fill Your Content Calendar (Updated)


Having a hard time coming up with new blog post ideas to feed your content calendar? You sit down and are all ready to write but then 45 minutes has passed, you’re still staring at the blank new Google Doc you created. You’re stuck. Having months worth of blog post ideas in your disposal is […]

Screenshot of 60 blog post ideas

5 Secrets To Creating An About Us Page New Readers Will Love


Recent survey data shows us that when new visitors first land on a website: 47% make a beeline to the Products and Service pages  33% browse the homepage before jumping around elsewhere  16% check out the About Us page Naturally, numbers like that convince you to focus your attention on pages you'll see the highest […]

neo paws about us page