The press is an enigma. Everyone wants to be featured (free traffic? hell yeah!) but how do you get the big media outlets to pay attention to you? It turns out that there’s a very simple strategy that any website, entrepreneur, or team launching a product can employ. I’ll let Jordan Bishop from How I […]

When Cathryn and Allen hit the “Launch” button on their “SELF Journal” Kickstarter campaign, they were confident it would be big. 28 hours later it hit their funding goal of $15,000, and it earned $322,695 from 6,531 backers during the campaign. How? Well, they didn’t just launch and hope for the best. They collected 3,235 […]

HEADS UP SUMOS: Conrad is giving away his $199 course for a limited time at the end… read the post to find out how you can get it! But first, I’ll let Conrad, co-founder of Fedora, tell you about how he boosted his signups by 70% with one tool… — As co-founder of a startup […]

This is a case study from Sumo user Brian Dean of Backlinko. So a few weeks ago I had this problem … My site was getting a fair amount of traffic, but no matter how many Aweber forms I slapped on my blog, I couldn't get ANYONE to sign up for my email newsletter. But […]

Note: The Sumo app referenced inside this blog post has now been deprecated. To learn about Sumo’s new apps for growing your business, click here to visit the Sumo home page. I think you’ll agree there is one HUGE problem with trying to apply advice from others to your website: their site is completely different […]