Here are 12 types of customer testimonials you can use to build trust and boost conversions, with real examples from brands doing each one well. Plus, we’ll cover how to actually start collecting testimonials at the end (not just admire other people’s).

Most exit intent popups fail for one simple reason: they treat all exits the same. Someone abandoning your pricing page after five minutes of careful review is in a completely different psychological state than someone bouncing from your blog post after ten seconds. One is wrestling with commitment anxiety and budget concerns. The other just […]

If you’re running a course, coaching program, or digital product business, you’ve probably experienced the launch rollercoaster. The adrenaline rush of an open-close cart campaign, the scramble to get everything ready, the exhausting email sequences… and then the crash when it’s over and revenue drops to zero until the next launch. There’s a better way. […]

Let’s be honest: most pop-ups are bad. Not “slightly annoying” bad.Actively-drive-people-away bad. You know the ones. The pop-up that appears the moment the page loads, before you’ve even read the headline.The “10% off” offer when you’re just trying to find the return policy.The form that asks for your email, name, company, phone number, life story, […]

How many times have you seen this quote? “When you have written your headline, you have spent eighty cents out of your dollar.” Probably a lot.  We get it. Headlines are important. The internet is full of articles, books and even paid freaking courses on how to write killer headlines. We even created a free […]