New Feature: Real-Time Social Proof Pop-ups

Leverage the principle of social validation using a live-activity social proof pop-up to build trust in your brand and encourage conversions.

Notes:

Help Desk: Building a Social Proof Campaign with BDOW!
YouTube Tutorial: Boost Your Sales with Social Proof Pop-ups

You’re walking down the street and notice two restaurants: One is buzzing and has a line out the door; the other seems empty.

Which one do you choose?

Before the days of online reviews, you’d probably head for the busier joint, right? That’s the magic of social proof! We tend to trust what seems popular, and now, we’re bringing that vibe to your website with BDOW!’s real-time Social Proof Pop-Ups, the best social proof tool to effectively benefit your business!

Social proof is a psychological phenomenon where people are more likely to adopt a behavior or make a decision based on the actions of others. In the realm of marketing, social proof is a powerful tool that leverages customer testimonials, reviews, ratings, and other forms of evidence to build trust and credibility with potential customers. Imagine walking into a store and seeing a product with numerous positive reviews and high ratings—you’re more likely to consider purchasing it, right?

In today’s digital age, social proof can take many forms. Customer reviews and ratings are perhaps the most common, offering direct feedback from those who have already experienced a product or service. Testimonials provide personal stories and endorsements, adding a human touch to your marketing efforts. Social media feeds and user-generated content, such as photos and videos shared by customers, showcase real-life interactions with your brand, making it more relatable and trustworthy.

By showcasing social proof, you can create a sense of community and reliability around your brand, encouraging potential customers to follow the crowd and make a purchase.

A Social Proof Pop-Up is a live-activity pop-up that rotates every few seconds highlighting others who are taking a desired action on your website.

Put simply, it’s real-time “proof” for web visitors that others are taking advantage of an offer.

Social Proof Pop-Ups leverage the psychological principle that people tend to follow the actions of others, especially in uncertain situations.

By showcasing real-time activities such as recent purchases, sign-ups, or downloads, these social proof notifications create a sense of urgency and legitimacy. They’re like a virtual nod of approval, encouraging new visitors to join the action and reinforcing the value of your offerings.

This is an example of what it looks like on a webpage:

Social Proof Pop-ups work because people trust people. Those testimonials you have on your website are important, but most website visitors know that they are curated. Including dynamic, real-time social proof pop-ups on your website is like having a crowd of happy customers vouching for you, right there on your lead or sales page.

This is part of a broader strategy known as social proof marketing, which leverages tools and strategies to boost sales and conversions by creating urgency and trust among potential customers.

Other benefits include…

Increased Engagement on Your Website

Social Proof Pop-Ups draw attention by showcasing real-time activity, making your website feel alive and bustling. This dynamic interaction encourages visitors to stay longer and explore more, as they see others actively engaging with your brand. It’s like walking into a lively party—who wants to leave when the energy is high?

Boost Sales

Seeing others purchase products or services creates a sense of urgency and validation for potential buyers. Social Proof Pop-Ups tap into the fear of missing out (FOMO), inspiring visitors to make quicker purchase decisions. It’s like watching a bidding war unfold—everyone wants in on the action, and fast!

Get More Email Sign-ups

Highlighting recent sign-ups shows newcomers that your newsletter or email list is worth joining. It reassures them about the value of your content and fosters a sense of community. Think of it as a digital version of a line outside a trending club—everyone wants to be part of what’s happening inside.

Decrease Customer Acquisition Costs

By naturally increasing engagement and conversions through social proof, you’re effectively reducing the need for aggressive marketing spend. The organic buzz created by these pop-ups means potential customers are more likely to convert without additional expensive advertising efforts. It’s like getting word-of-mouth marketing at a fraction of the cost.

Increase Credibility

Social proof is all about trust. When visitors see others actively interacting with your brand, it boosts your credibility. It’s the digital equivalent of a stamp of approval from a trusted friend. People are more likely to believe in your product or service when they see that others do too.

Eliminate Risk

For potential customers, knowing that others have taken the plunge reduces perceived risk. Social Proof Pop-Ups offer reassurance that they’re making a safe and savvy choice. It’s like seeing positive reviews before trying a new restaurant—confidence is key.

Create a Website Experience

Beyond static pages, Social Proof Pop-Ups add a layer of interactivity and excitement to your site. They transform the user journey into an engaging experience that feels personalized and relevant. It’s like transforming a routine shopping experience into an engaging journey, where each pop-up provides valuable insights leading to new offers.

By leveraging these benefits, BDOW!’s Social Proof Pop-Ups do more than just display information—they create a vibrant, engaging space that draws visitors in and keeps them coming back for more.

Boost opt-in rates

Social Proof Pop-Ups can significantly enhance opt-in rates by leveraging the influence of peer actions. When potential customers see others subscribing to newsletters or signing up for exclusive offers, it creates a ripple effect of trust and interest. This phenomenon taps into the human tendency to follow the crowd. By showcasing real-time sign-ups and subscriptions, these pop-ups act as a compelling nudge, encouraging website visitors to join in and not miss out on valuable content or deals. This strategy not only increases your subscriber base but also strengthens the perceived value of your offerings, ultimately leading to higher engagement and conversion rates.

Increase webinar sign-ups

When potential attendees see real-time notifications of others registering for your webinar, it triggers a sense of urgency and FOMO (Fear of Missing Out). This encourages them to sign up quickly to secure their spot, especially if the webinar has limited availability. Additionally, showcasing testimonials from past attendees or highlighting the number of people who have already signed up can further reinforce the value of your webinar. This strategy not only increases attendance rates but also enhances the perceived credibility of your event, making it a must-attend for prospective participants.

Generate more online sales

Social Proof Pop-Ups can significantly boost your online sales by leveraging the influence of peer actions. When potential customers see real-time notifications of others making purchases, it creates a sense of urgency and validation. The combination of real-time notifications and social proof elements creates an engaging and trustworthy shopping experience that drives more sales and fosters customer loyalty.

Book more clients with a social proof marketing tool

Leveraging a social proof marketing tool can significantly increase your client bookings by showcasing the satisfaction and trust of your existing customers. By integrating real-time social proof notifications, such as recent bookings or positive reviews, potential clients are encouraged to take action based on the perceived popularity and reliability of your services. In essence, a social proof marketing tool acts as a powerful ally in your marketing efforts, driving higher engagement and conversion rates by tapping into the psychological principles of social validation and community trust.

Check out the tutorial made by our CEO^

Create an account today and get started! You can use the code PROOF for 20% off your first year.

Social Proof my Site! (Use code PROOF for 20% off)

Still have some questions? That’s okay, we have answers…

What is a Social Proof Pop-Up?

A Social Proof Pop-Up is a live-activity notification that rotates every few seconds to highlight actions taken by others on your website, such as purchases or sign-ups. It’s like a digital spotlight showing visitors that real people are actively engaging with your brand.

How can I get started with social proof pop-ups?

To begin, navigate to the Campaigns tab in your BDOW! site manager and select “Create New Campaign.” Choose “Display Social Proof” as your campaign goal, and then customize the event source and pop-up design to suit your needs.

What data sources can I use for my social proof pop-up?

You can pull data from BDOW! events, e-commerce platforms like Shopify and WooCommerce (coming soon), or custom applications via Zapier. This flexibility allows you to highlight a wide range of engagement activities.

Where can I find tutorials or instructions for setting up a BDOW! social proof pop-up campaign?

Detailed instructions and tutorials are available in the BDOW! help center. These resources guide you through every step of setting up and customizing your Social Proof Pop-Up campaign.

Can I style the Social Proof Pop-Up to match my brand?

Absolutely! The customization options allow you to adjust the pop-up’s shape, colors, and text to align perfectly with your brand’s look and feel, ensuring a seamless integration with your website.

What if I need help or have a question?

If you run into any issues or have questions, BDOW!’s support team is ready to assist. You can access support via the help center or contact them directly for personalized assistance.

How do Social Proof Pop-Ups enhance my website’s performance?

Social Proof Pop-Ups enhance performance by increasing visitor engagement, boosting conversions, and building trust through visible real-time activities.

What are the best practices for using Social Proof Pop-Ups effectively?

To maximize impact, ensure your pop-ups are timely, relevant, and non-intrusive. Use them strategically to highlight key actions without overwhelming visitors.