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The #1 mistake you can make when optimizing and scaling your Facebook ads is looking at cost per click (CPC). In fact, I recommend taking CPC, cost per 1000 impressions (CPM) and Facebook’s “Relevance Score” off your metrics dashboard. To put it frankly: if you’re making ad-buying decisions based on these metrics, your decision-making process […]
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Pistol Lake would run a more profitable apparel business if they cut corners. But they choose not to. They emphasize good values and organic growth. Since 2012, they’ve: Manufactured all their apparel in Los Angeles. Spent almost nothing on marketing. Developed a special, high-quality fabric (called Eudae) that can take you from the gym, to […]
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Brilliance, an online jewelry store, has made over $360,000 in five months from one Sumo pop-up on their website. We talked with their marketing director, Michael, and asked him what they did to get these results. We also share six other great marketing strategies they use to outcompete traditional retail jewelry stores. Inside you’ll learn […]
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A Magento to Shopify migration can be the best choice you ever make, or it can turn your business into a dumpster fire. The difference is whether you’re well prepared. For a long time, Magento was THE solution for large ecommerce stores, but that’s not the case anymore. In the past few years, several big […]
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There are lots of places to reach new and old customers: Google Shopping Amazon eBay Instagram Email But what’s the best channel strategy to use for each one? In this article, I’ll show you: What channel marketing is. Six marketing strategies you can use for six different channels. How to find new marketing channels. You […]
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The Shopify stores I’m about to show you have all grossed over $500,000 using Sumo’s email marketing tools: In this blog post I'm going to go through each store one-by-one and show you: Who the store is. Their total gross sales from Sumo. The #1 sales strategy they use to get over half a million […]
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Shopify is one of the best and easiest to use ecommerce website builders in the world. But if this is your first time using Shopify, or your first time building a website entirely, there is a learning curve. Today, I give you a complete step-by-step Shopify tutorial for beginners. By the end of this article, you’ll […]
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More upgrades to Sumo’s new email marketing product are here! These upgrades are included in your Sumo account at no extra cost. If you don’t have a free Sumo account yet, sign up here. We made three big upgrades this month: #1 – Improved Sumo Dashboard The new Sumo Dashboard makes it easier for you […]
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Whether you just started an ecommerce store or you’ve been running one for years, there are tools on this list you’ll want to install ASAP — even if you won’t use them right away. Think of this list as the ultimate ecommerce startup toolkit! Inside I reveal the nine best ecommerce tools you should use […]
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Do you have a friend who says he’s going to start a business? But after months… nothing happens. We call them wantrepreneurs. They love to talk about starting businesses but you and I both know that it’s all talk and no walk. Instead, you should only listen to people who have actually started and grown […]
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