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In 2017, U.S. Black Friday sales achieved a record $7.9 billion in sales — 18% higher than the previous year.[*] If the trend continues, this year’s Black Friday will be the biggest yet, which could mean the biggest sales day of your store’s history. And given that email marketing had the highest conversion rate of […]
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At OMG Commerce we believe in a simple marketing philosophy that has generated millions in revenue for our clients and for us. Good remarketing campaigns help make all of your marketing efforts better. If you’re proactive and persuasive in turning visitors into customers (especially those who don’t purchase on the first visit), then you can […]
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If you’re an ecommerce entrepreneur or marketer and you want to increase your profits with better analytics, you’re in the right place. Analyzing the ecommerce data of your business with Google Analytics is essential if you want to track, measure, and optimize your store. In this post, you’ll learn about 10 important Google Analytics reports […]
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Video is HOT! But don’t take my word for it: In one study, when both video and text are available on the same page, 72% of respondents said they would rather use video to learn about a product or service.[*] Videos are appearing in more and more Google search results (most of them are from […]
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Halloween isn’t thought of as a “major sales holiday”. But you might be surprised… Just take a look at these stats:[*] Halloween spending in the U.S. reached a record-breaking $9.1 billion in 2017 (up from $8.4 billion in 2016) — and it will match or surpass that in 2018. Consumers spend $3.2 billion on costumes […]
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“There just aren’t enough hours in the day.” If you’ve ever said this, you need one thing: Automation! (And maybe to hire employees or say “no” more often, but those are conversations for another article.) Ecommerce marketing automation tools and systems can save you dozens of hours every single week. You set it up once […]
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When you start an eCommerce business, the most important question you need to answer is: “How will I make money?” And often, the answer to that question lies in your business model. There are various eCommerce business models and finding the perfect one for your business will help you on the way to success. By […]
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How much extra revenue would you make if you reduced your store’s shopping cart abandonment rate by 25%? For the past year, we’ve been studying ecommerce companies who’ve used unique tactics to reduce their cart abandonment. Here are some examples: A literary goods store recovered $1,437 worth of lost sales using two abandoned cart emails. […]
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The number one mistake you can make with your Black Friday/Cyber Monday (BFCM) Facebook ads is poor planning. So our agency Common Thread Collective wanted to make it easy for you. No more guesswork. No more tedious data gathering. No more wasting time with gurus and their ebooks. Today, I’m going to show you a data-driven […]
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Recently, a small three-person Shopify store with an average order value (AOV) of $28 tested out a new marketing strategy on their website. Their goal: Increase the $28 average order value on their Shopify store. The result: Doubled average order value from $28 to $55.60 in 24 hours. How did they do it? They followed […]
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