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When you start an eCommerce business, the most important question you need to answer is: “How will I make money?” And often, the answer to that question lies in your business model. There are various eCommerce business models and finding the perfect one for your business will help you on the way to success. By […]
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How much extra revenue would you make if you reduced your store’s shopping cart abandonment rate by 25%? For the past year, we’ve been studying ecommerce companies who’ve used unique tactics to reduce their cart abandonment. Here are some examples: A literary goods store recovered $1,437 worth of lost sales using two abandoned cart emails. […]
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The number one mistake you can make with your Black Friday/Cyber Monday (BFCM) Facebook ads is poor planning. So our agency Common Thread Collective wanted to make it easy for you. No more guesswork. No more tedious data gathering. No more wasting time with gurus and their ebooks. Today, I’m going to show you a data-driven […]
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Recently, a small three-person Shopify store with an average order value (AOV) of $28 tested out a new marketing strategy on their website. Their goal: Increase the $28 average order value on their Shopify store. The result: Doubled average order value from $28 to $55.60 in 24 hours. How did they do it? They followed […]
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Storiarts sells high-quality literary goods to creative-minded individuals. You can buy scarves, gloves, pillows, tees, and totes with quotes, characters, and excerpts from your favorite books. Here’s a 32-second preview of some of Storiarts' best totes: To get first-time visitors to convert into customers, Storiarts is using Sumo’s Reduce Cart Abandonment Shortcut. In the first […]
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GroceryGetter made an app that compares grocery prices among three major chains, showing you the best price for what is on your shopping list, then delivering the order to your door. I could brag about all the big news outlets they’ve been featured in, or I could let one of Australia’s biggest TV stations show […]
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Today we’re giving you the chance to ask us your #1 ecommerce marketing or business question. You know… that one question that keeps you up at night thinking “if only I knew how to do X I could be rich?” Now’s your chance to get it answered in the comments section of this post. To […]
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Want to increase your sales by reaching out to your customers at the exact time they are about to buy? Then you need to start using behavioral segmentation in your business. In this article, you’ll learn about How you can reach out to your customers exactly when they need your products How to get more […]
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For the past year, we’ve been documenting the marketing strategies behind some of the world’s most successful ecommerce companies, including: AppSumo: The ecommerce company that makes more revenue per employee than Facebook, Apple, and Google. Tony Robbins: The world’s #1 online celebrity product seller who has grown his website traffic to 1,000,000 visitors per month. […]
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Do you know exactly how big the market size is for your ecommerce business? How about the socioeconomic, geographic, and internal makeup of your ideal customers? If you answered “no” to one or both of the questions above… You’re not alone! Ecommerce market research is one of the most important aspects of a successful go-to-market […]
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