Want to know a secret? Writing enormously popular content is not something special reserved for the internet-famous or millionaire marketers who have a team of editors. Anyone can do it. For example, I wrote the second most shared article on the Buffer blog in 2015: And one of the 50 most popular posts on Fast […]

You already know this: the difference between getting ignored and getting clicks often comes down to one thing — the headline. That’s why we built the new BDOW! Headline & Subject Line Generator: It doesn’t just spit out templates. It guides you step-by-step to create headlines (and email subject lines, ad copy hooks, blog titles, […]

Have you felt the frustration? Logging into your WordPress dashboard and only to be let down. Zero shares. Zero comments. Zero new subscribers. If this sounds familiar, you’re not alone. I started blogging in the middle of December 2014 and my average blog post got very little attention. Then I decided that I was freakin’ […]

UPDATE: This guide was published at the perfect time. I hadn't republished an article for months, but three days after this guide was published, an article I'd submitted for republishing to Elite Daily months ago went live, proving just how well republishing works. I took the screenshot below of my Aweber dashboard on Saturday at 9:30 […]

While increasing email signups is one of my primary focuses, I also like to focus on increasing the conversion rate for sales on my site. Let’s be honest, who doesn’t want more sales for the same amount of traffic? I’ve optimized landing pages, improved the copy on products, and cleaned up the checkout flow… The […]

Heads up! We're going to send one lucky reader every single book for free… read to the end to find out how to get them 🙂 Last Saturday, the Sumo team members in Austin got together for drinks, good food, and to celebrate a successful 2015. As part of the holiday dinner, we did a […]

Imagine you’re trying to plan a vacation, but realize there’s too much work that goes into researching the best vacation spot, what hotel to stay in, where to go sightseeing, and so on. So you decide to look for a service to help you plan out your vacation. You search Google for “vacation planning services” […]

Last October, I wrote a single guest post that was shared 9,500 times driving more than 1,800 new email signups in the days immediately after it launched. I’m here to share with you how I got that guest post opportunity — and capitalized on it — so that you can build your email list faster […]

Two months ago, we showed you how to raise $15,000 in 28 hours on Kickstarter. But one question kept coming up: how do you crowdfund without Kickstarter? Are the tactics the same? Are there any advantages to not using Kickstarter? How do you set your site up to collect funds? I found a crowdfunding case […]

Pop quiz: What do all of these sites’ home pages have in common?    Okay, I admit, the title of the article is kind of a giveaway. They’re all using social proof to show you how big their reach is, immediately when you show up. Tim Ferris displays how many people on Facebook like his […]