Pop quiz: What do all of these sites’ home pages have in common?    Okay, I admit, the title of the article is kind of a giveaway. They’re all using social proof to show you how big their reach is, immediately when you show up. Tim Ferris displays how many people on Facebook like his […]

Let’s say I put you in a sealed room and tell you that you need to draw a picture of a poodle. But, there are two cases here. In one case, I don’t give you anything else. Just a pencil, some paper, and say “go.” In the second case, I give you a few pictures […]