Are you a designer or luxury brand who has a policy to never publicly discount your eCommerce products? Or do you just hate discounting your hard work? If so, then I’m going to show you two popups that Sumo customer Android Homme, a luxury street footwear brand that hand-makes all its products in Italy, uses […]

Strategies to build links to your ecommerce store: Build a community Use PR stunts Make your products memorable Create seasonal landing pages Newsjacking Give back to charity Develop sponsorship programs Offer discounts Run giveaways Create useful guides Build a blog Run a podcast Create infographics Develop tools such as calculators and widgets Link building is […]

We recently relaunched our Sumo Partner Program, going from around 100 partners (sometimes known as affiliates) to over 2,700 partners in the past three months. Since partners now account for a growing portion of Sumo’s revenue—for example, 13% of our Black Friday revenue was through partners—I wanted to break down a few ways they generate […]

Today, I’m going to show you how to get more ecommerce sales using one simple affiliate promotion strategy. To show you how it’s done, I spoke with Jack Meredith (Senior Growth Marketer at Kettle & Fire) who showed me the exact process that made them $8,000 from one affiliate campaign.  Here is the four-step framework […]

Picture this… you land a brand spankin’ new marketing job at an eCommerce company and you wanna make a good first impression with “the boss” so you’re known as “the guy” or “the gal” who exceeds goals from day #1. Because you’re a smart eCommerce marketer, you know cart abandonment is a major cause of […]

Is this the year you’re finally going to launch that business you’ve been dreaming of? Or maybe this is the year you’re going to double down and 10x your revenue? Whatever your situation, we’re here to help.  Being able to see how others have taken their ideas and turned them into successful eCommerce businesses or […]

Most ecommerce businesses are looking for the fast track to growth and success. Unfortunately, there’s no such thing. But, forget the fast track… there’s an even better way. In chatting with hundreds of businesses, we’ve discovered five ecommerce growth hacks that will help you to increase traffic and revenue sustainably. No tricks. No gimmicks. No […]

Today, I’m going to show you how to convert abandoned cart users into customers. And it’ll take you 10 minutes. Think it’s too good to be true? Just wait and see. Before we get started, you’re going to need Sumo. Click here to install Sumo on your website for free in 37 seconds. With Sumo […]

There are a lot of marketing tips out there. And most of them are really freakin’ confusing. Who wants to spend 17 weeks building an email drip series with 18 different forks? Ain’t nobody got time for that. It’s easy to get swept up in marketing hysteria. But some of the BIGGEST business wins are […]

When Amazon went public in 1997, Jeff Bezos laid out his strategy in his famous letter to shareholders.[*] 20 years later, Amazon is the fourth most valuable brand in the world, 7th largest website and king of ecommerce (check the top 10 sites in the world for organic visibility and you’ll know what I mean). […]