There’s a simple and effective way to quickly increase your eCommerce sales. To show you how to do it I asked Patrick Eckstein (Co-Founder at William Painter) to give me the data on his highest-converting popup campaign. William Painter sells patented, unique, and classic sunglasses with a lifetime guarantee. Their eCommerce store’s best-selling product is […]

Pinterest is secretly a massive growth area for ecommerce store owners: It has over 200 million active monthly users The half-life of a pin is nearly 30 days Pins are a true “set it and forget it” strategy You don’t need a single Pinterest follower to make this work Today I’m going to show you […]

How do you take someone from knowing nothing about your eCommerce product to spending their first dollar in your store? That is something I asked the team at Dry Farm Wines, who runs the world’s only natural, lab-tested, health-focused wine club. Dry Farm Wines sells a wine subscription with a starting price point of $159 […]

In this article I’m going to show you three popups you should use to make your first dollar with Sumo. Popup #1 generated $50,522.22 in 30 days for one small ecommerce business (and grew their customer base by 594 people). You will see real sales results from real ecommerce companies who gave us permission to […]

Are you a designer or luxury brand who has a policy to never publicly discount your eCommerce products? Or do you just hate discounting your hard work? If so, then I’m going to show you two popups that Sumo customer Android Homme, a luxury street footwear brand that hand-makes all its products in Italy, uses […]

Strategies to build links to your ecommerce store: Build a community Use PR stunts Make your products memorable Create seasonal landing pages Newsjacking Give back to charity Develop sponsorship programs Offer discounts Run giveaways Create useful guides Build a blog Run a podcast Create infographics Develop tools such as calculators and widgets Link building is […]

We recently relaunched our Sumo Partner Program, going from around 100 partners (sometimes known as affiliates) to over 2,700 partners in the past three months. Since partners now account for a growing portion of Sumo’s revenue—for example, 13% of our Black Friday revenue was through partners—I wanted to break down a few ways they generate […]

Today, I’m going to show you how to get more ecommerce sales using one simple affiliate promotion strategy. To show you how it’s done, I spoke with Jack Meredith (Senior Growth Marketer at Kettle & Fire) who showed me the exact process that made them $8,000 from one affiliate campaign.  Here is the four-step framework […]

Picture this… you land a brand spankin’ new marketing job at an eCommerce company and you wanna make a good first impression with “the boss” so you’re known as “the guy” or “the gal” who exceeds goals from day #1. Because you’re a smart eCommerce marketer, you know cart abandonment is a major cause of […]

Is this the year you’re finally going to launch that business you’ve been dreaming of? Or maybe this is the year you’re going to double down and 10x your revenue? Whatever your situation, we’re here to help.  Being able to see how others have taken their ideas and turned them into successful eCommerce businesses or […]