Note: The Sumo app referenced inside this blog post has now been deprecated. To learn about Sumo’s new apps for growing your business, click here to visit the Sumo home page. If your car was acting up, would you blindly throw open the hood and start tinkering with things? I hope not. You might end […]

Raise your hand if you’ve ever read an amazing marketing guide, tried to implement it, and failed to replicate the same level of success outlined in the article. C'mon, raise em! We’ve all done it. Maybe it’s because the guide you read was overhyped or outdated. But then, you hear about a few marketers who […]

Have you ever noticed things in limited quantities are strangely appealing? You’ve probably experienced this in your own life: You always want what you can’t have.  Turns out, scarcity makes people perceive limited quantities as more precious and valuable. And, with the help of today’s guide, you can use this exact tactic to boost your sales […]

Your website is one of the most important assets your business has. And every top-performing business pays close attention to its most important website metrics. Obsessing over the details, from big things like your traffic to smaller details like how fast your pages load, can give you the edge over your competitors. I'm going to […]

I hate to break this to you… But you’re pissing your customers off. You’re posting, emailing, and writing copy on your website that isn’t engaging them. Or worse, it’s content they consider totally irrelevant. This is a problem. A very big problem. Just last year, Google Consumer Insights conducted a survey of 1358 U.S. adults […]

There are dozens of ways to drive traffic to your site. Social media, online ads, direct outreach, billboards, bus stops. You name it, and some marketer has probably done it. But there’s one important, and frequently ignored, underlying force multiplier for many of these strategies. It has helped me: Drive over 22,000 visitors to an […]

Want to hear some grim statistics? 81% of “bloggers” never make even $100. An author averages only 8-15 cents on every dollar made on their own book. The “average” YouTuber with 5K views per month makes just $15/month. Pretty depressing, isn't it? But luckily there’s one piece of content out there that subscribers still value […]

Two months ago, the Sumos were sitting around having tacos and whiskey (typical lunch here), and a question came up: “If you had to grow a blog from scratch with no existing audience or mailing list, how would you grow it to 10,000 visitors per month, in just a few months?” Over 350,000 sites have […]

Adwords used to cost five cents a click.  Ranking #1 for a competitive term used to consist of stuffing the bottom of your page with the keywords you wanted to rank. Crazy, right? Now, I want to kick myself for not taking advantage of these things. But in marketing, there’s always a period when a […]

April, 2014. I’m sitting in our HR rep’s office, resigning my 6-figure job. Two weeks later I’ll be out of the workforce, officially unemployed. Yet, as nervous as others (mostly my dad) said I should be, I was confident I could make something work. Why? Because, during the last 30 days of my job, I […]