Does this sound like you? I followed all the advice online, created an awesome product and even threw in a discount for that product. But no one is buying and I have no idea why.” If that sounds familiar, you might have a people problem – in that you’re showing your offer to the wrong […]

There are over 55,000 WordPress plugins listed in the official WordPress Plugin Directory. With that many plugins, how do you know which are legit? And more importantly, how do you know which plugins you are missing out on in 2020? Today we’re bringing you the most comprehensive list of the MUST-HAVE WordPress plugins, crowdsourced from […]

So, you want more traffic? You keep looking at your traffic wishing it was higher and thinking it’ll solve all your problems. Well I have a surprise for you. Traffic is not all it’s cracked up to be. My wife and I run a healthy food blog and while we were clearing 5,000 visitors a […]

You may not like what I’m about to say, but it’s true… Traffic is worthless if it doesn’t convert. You can spend all the time and money in the world on bringing visitors to your site, but if they’re not converting, your website is basically a leaky bucket – and it’s leaking money. Now, lots […]

Copy that taps into psychology can boost sales like crazy. Why? Because the persuasive copywriting strategy takes the function of the human mind into consideration, rather than just screaming, “Hey, buy this thing!” (which – surprise! – is not super effective.) But some people (incorrectly) think writing copy is only for advertising purposes. Copy, in […]

Note: The Sumo app referenced inside this blog post has now been deprecated. To learn about Sumo’s new apps for growing your business, click here to visit the Sumo home page. If your car was acting up, would you blindly throw open the hood and start tinkering with things? I hope not. You might end […]

Raise your hand if you’ve ever read an amazing marketing guide, tried to implement it, and failed to replicate the same level of success outlined in the article. C'mon, raise em! We’ve all done it. Maybe it’s because the guide you read was overhyped or outdated. But then, you hear about a few marketers who […]

Your website is one of the most important assets your business has. And every top-performing business pays close attention to its most important website metrics. Obsessing over the details, from big things like your traffic to smaller details like how fast your pages load, can give you the edge over your competitors. I'm going to […]

I hate to break this to you… But you’re pissing your customers off. You’re posting, emailing, and writing copy on your website that isn’t engaging them. Or worse, it’s content they consider totally irrelevant. This is a problem. A very big problem. Just last year, Google Consumer Insights conducted a survey of 1358 U.S. adults […]

There are dozens of ways to drive traffic to your site. Social media, online ads, direct outreach, billboards, bus stops. You name it, and some marketer has probably done it. But there’s one important, and frequently ignored, underlying force multiplier for many of these strategies. It has helped me: Drive over 22,000 visitors to an […]