What's your revenue this week? How many sales are you making? Which traffic sources are driving the most revenue?  There’s so much to keep an eye on in an ecommerce business that it can be hard to keep on top of it all. An ecommerce dashboard will bring all your key data into one place […]

In 2016, I led the growth team at I Will Teach You to Be Rich and generated more than 40,000 leads per month. Here’s our cumulative lead volume compared to our goal for the year: I’m going to walk you through how I did it and why I’d never do things that way again. %(tableofcontents) […]

Ecommerce trends are constantly changing — did you know Google is making it possible for ANY store to have one-click checkout. (like Amazon). That’s not all: There are now ecommerce-specific chatbots. Shopify released an augmented reality tool that actually works. New SEO tools make it easier for nontechnical marketers to rank on Google. And that’s […]

“Join My Newsletter” is not an effective call to action. Unless you have a unique and powerful positioning, it won’t help you grow your email list. Think about it: Why would you give your email address away — for nothing? Here’s an A/B test I ran on my personal blog. Having a lead magnet converted […]

To get to where you want to go, you need a map — or at least a GPS. Your business is no different. Regardless of your marketing goal, you need a marketing plan to get there. A marketing plan is a report (document or spreadsheet) that outlines your marketing strategies aligned with your #1 business […]

You spent days researching a prospect’s contact information, hours crafting the perfect outreach email, and you finally hit "Send." One day in, no reply. Three days in, still waiting for a response. One week in, you hear crickets… If no one ever told you this before, here you go: It's NORMAL. Based on research by […]

Pistol Lake would run a more profitable apparel business if they cut corners.  But they choose not to. They emphasize good values and organic growth. Since 2012, they’ve: Manufactured all their apparel in Los Angeles. Spent almost nothing on marketing. Developed a special, high-quality fabric (called Eudae) that can take you from the gym, to […]

Brilliance, an online jewelry store, has made over $360,000 in five months from one Sumo pop-up on their website. We talked with their marketing director, Michael, and asked him what they did to get these results. We also share six other great marketing strategies they use to outcompete traditional retail jewelry stores. Inside you’ll learn […]

A Magento to Shopify migration can be the best choice you ever make, or it can turn your business into a dumpster fire. The difference is whether you’re well prepared. For a long time, Magento was THE solution for large ecommerce stores, but that’s not the case anymore. In the past few years, several big […]

There are lots of places to reach new and old customers: Google Shopping Amazon eBay Instagram Email But what’s the best channel strategy to use for each one? In this article, I’ll show you: What channel marketing is. Six marketing strategies you can use for six different channels. How to find new marketing channels. You […]