Your positioning statement might be some of the most powerful sentences you ever write. A bold claim, right? Well… Your positioning statement will dictate how your business approaches sales, growth, marketing, and even how you build the product(s) or service(s) you offer customers. Whenever a customer interacts with your brand — whether it’s on your […]

When I was 24, I realized the 9-to-5 life wasn’t for me. I saw a tweet about a freelance social media marketing role, applied, and jumped headfirst into the world of freelance marketing. Within about 12 months, I was making nearly double what I’d earned in my full-time job. It was one of the best […]

Let’s face it. Things haven’t been easy. The truth is, no one knows exactly when or how tough times like this will hit. We all had plans for the coming months, but no one could have completely planned for the COVID-19 outbreak. Anyhow, the show must go on. With almost everyone stuck at home, moving […]

A thank you page is a valuable but underappreciated page for many brands and websites. Want to convert more leads/customers and improve engagement? Here’s what you need to create a thank you page that gets you the most return on your investment and helps you convert more potential customers. I’ve also included the BEST thank […]

No lead. No revenue. Period. You tried every lead gen strategy out there… Yet, they didn’t work. You’re scratching your head looking around online for solutions. The results? More random strategies. More noise. More stress. But what if I told you there’s a way to go about them, so you can avoid costly mistakes, start […]

Do you want to get more visitors into your funnel? And then convert them into your subscribers, and better yet, customers?  There’s a simple solution: The Squeeze Page. A squeeze page is a mini landing page with a single goal — to “squeeze” the contact information out of your website visitors. Today, I share the […]

“Global marketing is for big companies.” If this is what you believe, think again. The internet has made the world a lot smaller and has enabled businesses of all sizes to think globally — from a small ecommerce store expanding internationally and growing revenues by 232% to huge, public companies like Netflix expanding to over […]

You’re doing some research on starting and running an ecommerce store… And you find this. 251 million results on that single search. Who should you trust? And how do you know who you should follow? I’ve gone through the BEST (and not so good) content by countless content creators and influencers so you don’t need […]

The call to action (CTA) is one of the most powerful parts of any marketing campaign. Whether you want to — — the call to action will play an important role in helping you achieve your goals. And the art of crafting an irresistible call to action is an essential skill for the modern marketer […]

How would you like to earn 2,383 extra leads over the next four months — on autopilot? That’s how many leads I’ve earned using just ONE of these nine lead generation strategies. And if you use them all, you can get way more. Today, I share the nine lead generation strategies that have helped my […]