Want to increase your sales by reaching out to your customers at the exact time they are about to buy? Then you need to start using behavioral segmentation in your business. In this article, you’ll learn about How you can reach out to your customers exactly when they need your products How to get more […]

Do you know exactly how big the market size is for your ecommerce business? How about the socioeconomic, geographic, and internal makeup of your ideal customers? If you answered “no” to one or both of the questions above… You’re not alone! Ecommerce market research is one of the most important aspects of a successful go-to-market […]

When you think of a funnel, what comes to mind? For me, it’s a funnel to put oil in a car. You use it so you don’t lose or spill any oil. An ecommerce marketing funnel is nothing like this. Using the word “funnel” is just a bad analogy. It makes you think that with […]

Ecommerce has evolved a lot in recent years. New trends, new capabilities, and a bigger focus on usability have all improved the customer experience. But alongside these innovations come more competition than ever. Anyone can start an online store with just $50, and people are! If you want to beat the competition, you need every […]

If I asked you: What are the most popular ecommerce platforms in 2019? What would you say? Shopify? WooCommerce? If one of your answers was Magento, well then, you certainly know your ecommerce platforms! More than 400,000 websites around the globe actively use Magento as their go-to ecommerce platform — powering over $100 billion in […]

Looking for a way to grow your email list and increase your revenue? A giveaway could be just the tactic you’ve been looking for. Giveaways are amazing strategies for growing eCommerce businesses because: You don’t need a huge budget to run a successful giveaway. 💰 There’s no steep learning curve (like there is with mastering […]

Quick question — what do DropBox, Uber, Airbnb, and PayPal have in common? No, it’s not “Silicon Valley.” I’ll tell you: referral marketing. Referral marketing single-handedly transformed these four startups into the global brand names you know today. Referral marketing was the reason they managed to spend less yet still exponentially grow their user base.  […]

Email marketing is performing worse and worse. Dropping from a 6% to 3.2% clickthrough rate (CTR) in the last 7 years.[*]  This is why Twilio, an SMS API, is becoming a game-changer for savvy marketers. Twilio: Has 40,000 customers including Airbnb, Lyft, and Yelp[*] Went public in 2016 at $1.07 billion[*] Is still affordable (< […]

$50. That’s how much you need to start an ecommerce store. But that’s the bare minimum, and that’s if you’re dropshipping your products. How much does it really cost, and what’s a nice-to-have versus a must-have? Today, I’m going to break down realistic ecommerce startup costs. I’ll reveal exactly how much it costs to start […]

There are waaaay too many ecommerce tools out there in the wild. There are about 62 email marketing automation tools you can choose from, about a trillion different advertising tools, and at least as many upselling/cross-selling tools. It just gets confusing and overwhelming after a while, y’know? That’s why we’ve researched the top ecommerce tools on […]