Looking for a way to grow your email list and increase your revenue? A giveaway could be just the tactic you’ve been looking for. Giveaways are amazing strategies for growing eCommerce businesses because: You don’t need a huge budget to run a successful giveaway. 💰 There’s no steep learning curve (like there is with mastering […]

Quick question — what do DropBox, Uber, Airbnb, and PayPal have in common? No, it’s not “Silicon Valley.” I’ll tell you: referral marketing. Referral marketing single-handedly transformed these four startups into the global brand names you know today. Referral marketing was the reason they managed to spend less yet still exponentially grow their user base.  […]

Email marketing is performing worse and worse. Dropping from a 6% to 3.2% clickthrough rate (CTR) in the last 7 years.[*]  This is why Twilio, an SMS API, is becoming a game-changer for savvy marketers. Twilio: Has 40,000 customers including Airbnb, Lyft, and Yelp[*] Went public in 2016 at $1.07 billion[*] Is still affordable (< […]

$50. That’s how much you need to start an ecommerce store. But that’s the bare minimum, and that’s if you’re dropshipping your products. How much does it really cost, and what’s a nice-to-have versus a must-have? Today, I’m going to break down realistic ecommerce startup costs. I’ll reveal exactly how much it costs to start […]

There are waaaay too many ecommerce tools out there in the wild. There are about 62 email marketing automation tools you can choose from, about a trillion different advertising tools, and at least as many upselling/cross-selling tools. It just gets confusing and overwhelming after a while, y’know? That’s why we’ve researched the top ecommerce tools on […]

Your ecommerce business plan is a living document. As your company develops, so will your document. However, there are six basic sections your business plan should include: %(tableofcontents) Problem And Solution While there are simple ecommerce businesses that rely on gimmicks, like Ship Your Enemies Glitter (which sold for $85,000 in 2015), the real opportunity […]

Want to write content that sells your products without having to sit down and write blog posts every week? Today I’m going to show you an ecommerce content writing formula BOOM! by Cindy Joseph uses to write a presell page to sell their makeup products. This one page has helped generate over $18 million in […]

Have you ever wondered how impactful product reviews really are in eCommerce?  In a survey of 1,000 U.S. customers who shopped online at least once during the year, it was found that better reviews are the #1 factor that drives people to choose a higher-priced option.[*] Today we’ll take an in-depth look at eCommerce product […]

Many sites claim to have Sumo.com coupons or discounts, but the truth is Sumo.com does not offer coupons or discount codes to the public.  We do, however, surprise and delight subscribers who are on our email list!. You can join our email list by clicking this link. When we do offer a coupon to use […]

Optimizing your ecommerce landing pages is all about creating the ideal user experience. The more inclusive, informative, and efficient your buyer's journey is from ad to conversion, the more conversions you're likely to see. When conversions are so closely linked to sales (1:1 with ecommerce), your Return on Ad Spend (ROAS) is your kingpin KPI. […]