100,000. That’s how many pairs of sunglasses legendary copywriter Joseph Sugarman sold in his print ads. Joe used nothing more than words (and a quick, cheap photo) to sell 100,000 pairs of sunglasses in just six months.[*] If a simple newspaper and magazine ad — with a single cheap picture to sell the product — […]

Rhone sells premium activewear engineered for men. Their mission is to inspire each other in the pursuit of progress, performance, and wellness. I could explain how good their pants are, or I could let Rhone’s crew show you in 82 seconds why Rhone pants are the only pants you’ll ever need… To attract new customers […]

Product pricing is an essential element in determining the success of your online business, yet eCommerce entrepreneurs and businesses often only consider pricing as an afterthought.

You know what Amazon is. But did you know a 2018 study of 1,000 US shoppers found that 41% of of people start their product search on Amazon, and buy on Amazon.[*]  When we dug even deeper into Amazon shopper behavior, we found:[*] 70% of Amazon searchers never click past the first page of search […]

Are you looking to acquire more customers for your ecommerce business? How does increasing the number of repeat sales sound? Or would you like to cut the time you spend on customer support by more than 35%? If you answered yes to one (or all) of those questions, it’s time to get serious about chatbots. […]

Best Buy reported a $1 billion net profit last financial year. They didn’t luck their way into the billionaires club though; there are specific marketing strategies they are using to do it. Today I’m going to show you one of their top strategies for increasing average order value (AOV). If you don’t know why AOV […]

Do you want video testimonials to add to your product pages for social proof? If you do, it’s your lucky day, because I’ve been shopping on women’s beauty site BOOM! by Cindy Joseph and today, I’m going to show you how they generate hundreds of eCommerce video testimonials on autopilot.  Here’s how it works in […]

Spend $1 million in less than 30 days to generate a minimum of $4 million in sales?! That was the challenge given to our team at Common Thread Collective by PupSocks, a brand selling pet-themed socks that was currently spending only $500 per day on Facebook but wanted to make millions over the holiday season. […]

I tracked down a Sumo customer who sells flavored water and has had 633,901 views on one popup that generated 43,096 email signups. I asked their digital marketing manager to send me stats on how many people have claimed the 15% discount code on this popup, as well as the sales they have made. I […]

In the early 2000s, PayPal spent US$60 million on its referral incentives. New customers got $20 for signing up, and existing ones got $20 for referrals. This referral program helped PayPal acquire 1 million users by March 2000 and 5 million by summer 2000.  From 2000 to 2003 PayPal dropped the referral incentive to $10, […]