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Growth Marketing

Ecommerce Product Bundling Strategy (Hint: Baby Monkey)


Best Buy reported a $1 billion net profit last financial year. They didn’t luck their way into the billionaires club though; there are specific marketing strategies they are using to do it. Today I’m going to show you one of their top strategies for increasing average order value (AOV). If you don’t know why AOV […]

Screenshot showing a product page on best buy

Ecommerce Video Testimonials Strategy (Hint: $10 Gift Card)


Do you want video testimonials to add to your product pages for social proof? If you do, it’s your lucky day, because I’ve been shopping on women’s beauty site BOOM! by Cindy Joseph and today, I’m going to show you how they generate hundreds of eCommerce video testimonials on autopilot.  Here’s how it works in […]

Screenshot showing a gift card page on boom

Ecommerce Facebook Ads: $1,000,000 Ad Spend (Result = 4X ROI)


Spend $1 million in less than 30 days to generate a minimum of $4 million in sales?! That was the challenge given to our team at Common Thread Collective by PupSocks, a brand selling pet-themed socks that was currently spending only $500 per day on Facebook but wanted to make millions over the holiday season. […]

Screenshot of iHeartDogs' spending/ROI for Facebook Ads

Ecommerce Instant Discount Strategy (Result: $335,288 In 1 Year)


I tracked down a Sumo customer who sells flavored water and has had 633,901 views on one popup that generated 43,096 email signups. I asked their digital marketing manager to send me stats on how many people have claimed the 15% discount code on this popup, as well as the sales they have made. I […]

Ecommerce Product Referrals Strategy (Hint: Spend $500. Make $4,950)


In the early 2000s, PayPal spent US$60 million on its referral incentives. New customers got $20 for signing up, and existing ones got $20 for referrals. This referral program helped PayPal acquire 1 million users by March 2000 and 5 million by summer 2000.  From 2000 to 2003 PayPal dropped the referral incentive to $10, […]

Picture of a man standing on a standing desk floor mat

Product Manufacturing 101: How To Find The Best Factory For You


Where do you go from here? You’ve created a unique product, something you think the market will like and something you’re looking forward to releasing. Your plans are done, and you’re ready to go. There’s just one thing missing: the manufacturer. If it’s your first time trying to source a manufacturer, it can be an […]

Screenshot showing suppliers for "machinery"

Ecommerce Product Commercials Strategy (Hint: One-Of-A-Kind Videos)


The other day my Mom sent me this message… Because my mom has an eye for marketing talent, I looked into it. What I found is a one-of-a-kind product commercial strategy that can be used in any eCommerce business to sell more products. Here’s how it works: %(tableofcontents) Let me show you how Carsales is […]

Screenshot showing an email

Bearded Brothers Organic Energy Bar Empire


In a global study done by Havas Meaningful Brands spanning 33 countries, 350,000 people and 1,800 brands, some interesting findings were found:[*] Only 22% of brands are trusted. Most customers would not care if 77% of brands disappeared. 58% of all content created by brands is poor, irrelevant or fails to deliver. Suffering from “marketing […]

Screenshot showing bearded brothers' logo

Ecommerce Marketing Qualified Leads Strategy (Hint: Crickets)


CRIK Nutrition is a small eCommerce company run by Canadian entrepreneur and bug enthusiast Alex Drysdale. Alex was reading an article one day about the benefits of cricket protein: it's nutrient-dense, ethical, and sustainable. He got so excited about the benefits of eating crickets that he started eating them for lunch. That’s when he started […]

Screenshot of a landing page with the Sumo smart bar

18 Ecommerce Product Page Best Practices (Plus 18 Of The Worst)


Product landing pages are the most important type of page for any ecommerce business. They’re where the sale is made and where the value to the user has to be the strongest. Organic search to product pages is a vital source of traffic, for a couple of reasons. First, it’s very qualified because as soon […]

Screenshot showing copy by Google