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How To Double Your Email List (And Collect 10,000 Emails Every Month)

Email Marketing

At the start of this year, I set a goal: double Sumo’s email list.

And in four months, we doubled it (from 3k to 6k emails PER MONTH):

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Here's the strategy I used to collect all those emails:

The #1 Source Of Emails: Click Triggers

These are links to bonus upgrades for every piece of content we create. 

Here’s what my Click Trigger form looks like:

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I link to it in four strategic places inside Sumo blog posts:

  1. Underneath the headline as "Bonus Material."

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  1. The top 30% of the blog post.

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  1. The bottom 30% of the blog post.

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  1. Inside the meat of the content.

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Too easy!

The #2 Source Of Emails: Welcome Mat

This is a full screen mat new visitors see when they first visit a blog post. It offers the same bonus "upgrade" as above.

Here’s what my Welcome Mat looks like:

Screenshot showing google search results

I have a mat for the top 50 organic traffic posts on the blog.

I only show it on desktop devices (because Google can ding you if you show it on mobile). I also add a "Don't Show" rule for anyone already coming from an email link inside a Sumo email.

Screenshot showing google search results

The #3 Source Of Emails: Exit Popup

This is a popup shown when someone tries to exit a blog post.

Screenshot showing google search results

I looked at our top 20 organic traffic posts in Google Analytics and added exit popups on the posts. To find these posts I go to Google Analytics > Behavior > Site Content > All Pages.

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I use the same bonus "upgrade" as above. I only change the copy on the headline of the form from "Almost there!" to "Before you go!" to match the behavior of the visitor, like this:

Screenshot showing google search results

Simple!

Grow Your Email List Fast Like Us

Using this simple three-step strategy…

We now collect over 10,000 emails EVERY month on the Sumo blog.

Screenshot showing google search results

If you know the value of an email list, you can build a really nice business off that.

To copy my strategy, register for a free Sumo account on the button below.

Then follow my step-by-step instructions above.

Get Sumo For Free

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