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Email Marketing

AI in Email Marketing: Enhance Your Efforts Without Losing the Human Factor

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We share the most effective use cases of AI in email marketing, what pitfalls to avoid, and how to harness the power of AI in email marketing.

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7 Proven Email Signature Examples To Get Extra Traffic

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Unlike many other forms of marketing, you can reach your audience in a subtle way that doesn’t annoy them by simply spending some time on your email signature.

Despite how small it seems in comparison to your subject and message, your email signature really is a piece of precious real estate you don’t want to waste.

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3 Killer Marketing Strategies for Small Business

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We’re honing in on 3 really great marketing strategies for small businesses. Because you can do your own marketing—and you can do a really great job of it.

How to Create High-Converting Emails

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You can impact conversions with the right email marketing strategy. And that starts before you send your emails.

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Step-By-Step Guide To Killer Email Marketing (w/ Video Tutorials)

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I’ll show you the exact email marketing strategies AppSumo’s Director of Content, Ilona Abramova, has used to grow AppSumo’s email marketing from $4,000 per email to $30,000 per email (by sending to a smaller email list).

The Best Free Email Marketing Platforms in 2024

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Looking for the best free email marketing platforms of 2024? Look no further.

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Craft Persuasive Emails & Crush Your Revenue Goals

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Persuasive emails can unlock huge revenue from your existing customers. Just a few properly arranged words can make all the difference, for example…

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Outbound for Closers: A Complete Guide to Pain-Based Cold Email

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Let’s talk about sending cold email campaigns based on pain. We use this strategy at Scout to get double-digit reply rates for our cold email campaigns — specifically, 80-90% open rates… And 16-24% reply rates. To do cold outreach effectively, both messaging and targeting are crucial. In this post, we’ll break down the list-building strategy […]

Rates for Scout cold email campaigns

How To Leverage Email Confirmations In 2021 For Explosive Growth

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Confirmation emails aren’t exciting — but they are some of the most opened emails across the board. What if you could create a confirmation email that drives engagement and that people actually want to read? I’ve signed up to the world’s most popular newsletters, made purchases from ecommerce stores, and sent inquiries to agencies to […]

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How This Email Formula Achieved a 78% Open Rate (Case Study)

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Email marketing only works if people open your emails. So how do you make them do that? And once they’ve opened it, how do you convince them to click through? To help you, I reached out to the genius behind Email Copy Guru, Jay White, and asked him to deconstruct one of his best-performing emails, […]

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