Unlike many other forms of marketing, you can reach your audience in a subtle way that doesn’t annoy them by simply spending some time on your email signature.

Despite how small it seems in comparison to your subject and message, your email signature really is a piece of precious real estate you don’t want to waste.

We’re honing in on 3 really great marketing strategies for small businesses. Because you can do your own marketing—and you can do a really great job of it.

You can impact conversions with the right email marketing strategy. And that starts before you send your emails.

I’ll show you the exact email marketing strategies AppSumo’s Director of Content, Ilona Abramova, has used to grow AppSumo’s email marketing from $4,000 per email to $30,000 per email (by sending to a smaller email list).

Looking for the best free email marketing platforms of 2024? Look no further.

Here’s a simple blueprint on how to write persuasive emails that generate revenue.

Let’s talk about sending cold email campaigns based on pain. We use this strategy at Scout to get double-digit reply rates for our cold email campaigns — specifically, 80-90% open rates… And 16-24% reply rates. To do cold outreach effectively, both messaging and targeting are crucial. In this post, we’ll break down the list-building strategy […]

Confirmation emails aren’t exciting — but they are some of the most opened emails across the board. What if you could create a confirmation email that drives engagement and that people actually want to read? I’ve signed up to the world’s most popular newsletters, made purchases from ecommerce stores, and sent inquiries to agencies to […]

Email marketing only works if people open your emails. So how do you make them do that? And once they’ve opened it, how do you convince them to click through? To help you, I reached out to the genius behind Email Copy Guru, Jay White, and asked him to deconstruct one of his best-performing emails, […]

You’ve typed… deleted… and typed again. No matter how many opening lines you've written, they all stink bad. So bad, in fact, that you’re certain the recipient will roll their eyes and delete your email in a heartbeat. Want to learn how to start an email that impresses anyone? Here are 10 great opening lines […]