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I tracked down a Sumo customer who sells flavored water and has had 633,901 views on one popup that generated 43,096 email signups. I asked their digital marketing manager to send me stats on how many people have claimed the 15% discount code on this popup, as well as the sales they have made. I […]
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In the early 2000s, PayPal spent US$60 million on its referral incentives. New customers got $20 for signing up, and existing ones got $20 for referrals. This referral program helped PayPal acquire 1 million users by March 2000 and 5 million by summer 2000. From 2000 to 2003 PayPal dropped the referral incentive to $10, […]
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Where do you go from here? You’ve created a unique product, something you think the market will like and something you’re looking forward to releasing. Your plans are done, and you’re ready to go. There’s just one thing missing: the manufacturer. If it’s your first time trying to source a manufacturer, it can be an […]
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The other day my Mom sent me this message… Because my mom has an eye for marketing talent, I looked into it. What I found is a one-of-a-kind product commercial strategy that can be used in any eCommerce business to sell more products. Here’s how it works: %(tableofcontents) Let me show you how Carsales is […]
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It’s nerdy fact time from your friends at Sumo… Every day, roughly 205 billion emails are sent. That’s 2.4 million emails per second. (aka a lot of FWD: FWD: FWD: emails from grandma.) All these emails are sent every day because email marketing works. You’re reading this, aren’t you?! To help make email marketing even […]
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In a global study done by Havas Meaningful Brands spanning 33 countries, 350,000 people and 1,800 brands, some interesting findings were found:[*] Only 22% of brands are trusted. Most customers would not care if 77% of brands disappeared. 58% of all content created by brands is poor, irrelevant or fails to deliver. Suffering from “marketing […]
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When it comes to influencer marketing for eCommerce, most brands rely on paying content creators and influencers that have big followings for a shoutout (like someone making a post on their Instagram profile to endorse a product) to reach their audience. These shoutouts can cost anywhere from $500 to $5,000 for smaller influencers, and up […]
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CRIK Nutrition is a small eCommerce company run by Canadian entrepreneur and bug enthusiast Alex Drysdale. Alex was reading an article one day about the benefits of cricket protein: it's nutrient-dense, ethical, and sustainable. He got so excited about the benefits of eating crickets that he started eating them for lunch. That’s when he started […]
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Product landing pages are the most important type of page for any ecommerce business. They’re where the sale is made and where the value to the user has to be the strongest. Organic search to product pages is a vital source of traffic, for a couple of reasons. First, it’s very qualified because as soon […]
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A great product description has the power to turn a casual shopper into a revenue-generating buyer. Yet too many online stores simply tell shoppers about the product rather than selling it to them.
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