Pop Ups   •   Email List   •   Welcome Mat   •   CTA   •    Exit Intent   •   E-commerce • LTV   •   Sticky Bar   •   ROI   •    Pop Ups   •   Email List   •   Welcome MaT   •   CTA   •   Exit Intent   •   E-commerce   •   LTV   •   Sticky Bar   •   ROI POP UPS   •   EMAIL LIST   •   WELCOME MAT   •   CTA   •   EXIT INTENT   •   E-COMMERCE   •   LTV   •   STICKY BAR   •   ROI   •   POP UPS   •   EMAIL LISt   •   WELCOME MAT   •   CTA   •   EXIT INTENT   •   E-COMMERCE   •   LTV   •   STICKY BAR   •   ROI

Ecommerce Instant Discount Strategy (Result: $335,288 In 1 Year)

Growth Marketing

I tracked down a Sumo customer who sells flavored water and has had 633,901 views on one popup that generated 43,096 email signups.

Screenshot showing google search results

I asked their digital marketing manager to send me stats on how many people have claimed the 15% discount code on this popup, as well as the sales they have made. I found out that the company has made $335,288 in one year from this one popup (see proof below).

Screenshot showing google search results

These sales don’t account for return visits from these customers; this is $335,288 from first-time customers only. This popup shows up five seconds after you’ve been on the homepage if you haven’t seen a popup in three months. Here’s what it looks like:

Screenshot showing google search results

The popup above uses Sumo’s Border design template. 43,096 people entered their email, and 5,239 claimed the discount code NEW15 (that’s shown on the success popup below) to make a purchase.

Screenshot showing google search results

What’s so fascinating about this case study is that’s it. When you click the “Continue” button, the popup closes, and you go back to the homepage. And the follow-up email is a simple welcome email that doesn’t even mention the discount code.

Screenshot showing google search results

To try it out on your store all you have to do is follow these three steps:

  1. Sign up for Sumo using the button below.

  2. Create a popup that shows up after five seconds on your homepage (using Sumo’s Grow Email List Shortcut).

  3. Create a success popup with your discount code (using Sumo’s Grow Email List Shortcut).

Simple and effective (two of my favorite words in marketing).

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