As of April 24, 2024, we will have changed our name from Sumo to BDOW!tm (pronounced buh-dow, always said in exclamation). 

Here’s a simple blueprint on how to write persuasive emails that generate revenue.

Visual information is incredibly powerful. According to research compiled by Hubspot, articles with numerous images are shared twice as often on social media as those without, and Facebook posts with images see 2.3 times the engagement as those without images. That said, simple pictures are limited in how much information they can impart to your […]

These words make you click, open, read, and buy. Want to use them for yourself? Check out the list of 101 Trigger words and how to use them!

Product pricing is an essential element in determining the success of your online business, yet eCommerce entrepreneurs and businesses often only consider pricing as an afterthought.

A great product description has the power to turn a casual shopper into a revenue-generating buyer. Yet too many online stores simply tell shoppers about the product rather than selling it to them.