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I hate to break this to you… But you’re pissing your customers off. You’re posting, emailing, and writing copy on your website that isn’t engaging them. Or worse, it’s content they consider totally irrelevant. This is a problem. A very big problem. Just last year, Google Consumer Insights conducted a survey of 1358 U.S. adults […]
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Let me guess… You’ve heard before that long form content is important. After all, long form content (articles with 1500+ words) can: Increase your audience’s engagement Improve your search rankings and Establish expertise in your field. Want an example? Just Google a popular subject. Chances are that the top 10 results will have over 1500 […]
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Email is widely recognized as the most effective marketing channel for driving sales. Unfortunately, collecting emails isn’t a walk in the park. It’s hard. There are over a billion websites online, and that number continues to grow by the second. How are you supposed to hold anyone’s attention in that kind of environment? It gets […]
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Would you like to put your email list on steroids? I bet you would! After all, having a fat email list leads directly to income. And if you’re reading this article, chances are you want to see some dollars rolling in from your website. In this guide, I’m going to teach you a little-used way […]
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You’re probably already aware: Content marketing is one of the most effective ways to increase your traffic, conversions and sales: B2B businesses that create blog content see 67% more leads Websites with blogs bring in 15x more traffic than websites without blogs. If done right, content can build your audience, boost your brand and put […]
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A lot of your behavior can be explained by an interesting psychological phenomenon that marketers use constantly. It’s called social proof. Social proof is the psychological preference for doing what other people are doing, because if other people are doing it, it proves that it must be worthwhile. In this guide, I'm going to show […]
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There are dozens of ways to drive traffic to your site. Social media, online ads, direct outreach, billboards, bus stops. You name it, and some marketer has probably done it. But there’s one important, and frequently ignored, underlying force multiplier for many of these strategies. It has helped me: Drive over 22,000 visitors to an […]
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Want to hear some grim statistics? 81% of “bloggers” never make even $100. An author averages only 8-15 cents on every dollar made on their own book. The “average” YouTuber with 5K views per month makes just $15/month. Pretty depressing, isn't it? But luckily there’s one piece of content out there that subscribers still value […]
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There’s a reason B2B companies are spending 55% of their annual marketing budget on content production and creation. It works! 70% of people would rather learn about products through content, and 68% of consumers spend time reading content from a brand they’re interested in. How To Create A Content Marketing Strategy That Succeeds As the […]
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ThinkApps is a startup based in San Francisco that helps companies build end-to-end mobile, web and wearable apps. I ran marketing for them for a year, and was responsible for increasing leads and revenue for the company. Although I can’t disclose revenue numbers since the company I worked at is a privately-held venture backed company, […]
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