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A week ago one of our customers as usual used Sumo in ways we did not expect. They created multiple pop-ups and made them page specific. Their email signup rate went from .16% to 1.86% instantly. What would a 10x increase in your daily signups do for you site? Here's a real example of a […]
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When I was a kid and got a new Nintendo game I would rip the sucker open and start playing immediately. My brother, on the other hand, carefully opened the package and then proceeded to read the instructions line-by-line. Maybe that explains why he is a doctor and I get paid to play around on […]
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“Hey". Who would have thought that an email with a one word subject – "hey" would be the key to President Obama's email campaign that kept him in the White House for another 5 years? As it turns out, the casual, informal tone worked way better than being all official and presidential. We know this […]
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This is a case study from Sumo user Brian Dean of Backlinko. So a few weeks ago I had this problem … My site was getting a fair amount of traffic, but no matter how many Aweber forms I slapped on my blog, I couldn't get ANYONE to sign up for my email newsletter. But […]
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Note: The Sumo app referenced inside this blog post has now been deprecated. To learn about Sumo’s new apps for growing your business, click here to visit the Sumo home page. I think you’ll agree there is one HUGE problem with trying to apply advice from others to your website: their site is completely different […]
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