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Dean, the Head of Content at Sumo, wouldn’t be here if not for his follow-up emails. Here’s what Noah replied after a series of back-and-forth emails (and weeks of follow-up). If you’re not following up on your emails, you’re missing out on huge opportunities. It’s easy to make up excuses about why you shouldn’t follow […]
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B2B email marketing is one of the best ways to grow your business’s income without spending money on ads or other pay-per-click marketing methods. It also happens to be one of the highest ROI marketing channels you can invest in. Today, I share our exact B2B email marketing process, plus five examples to inspire your […]
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“Global marketing is for big companies.” If this is what you believe, think again. The internet has made the world a lot smaller and has enabled businesses of all sizes to think globally — from a small ecommerce store expanding internationally and growing revenues by 232% to huge, public companies like Netflix expanding to over […]
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Email blasts are responsible for over 22,000 sessions on the Sumo blog every month. How’s it done? Using very simple email blast templates. In today’s article, we share eight proven email blast templates you can use for nearly any situation. Enjoy! %(tableofcontents) Email Blast Template #1: The Content Share Email [One sentence that grabs the […]
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What if I told you your email can get you $1,888.39 of revenue in just 72 hours? I’m not pulling your leg. In fact, this is the exact amount Bare Performance Nutrition (BPN) got from its campaign: Open rate Click rate Sales conversion rate Revenue (in 72 hours) 13.0% 0.6% 15.7% $1,888.39 Want to get […]
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You’re doing some research on starting and running an ecommerce store… And you find this. 251 million results on that single search. Who should you trust? And how do you know who you should follow? I’ve gone through the BEST (and not so good) content by countless content creators and influencers so you don’t need […]
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Email workflows are a marketer's secret weapon. They can help you: Convert free trialers into loyal customers. Turn subscribers into avid readers (and advocates). Solve user problems, without them needing to contact support. And much more… Workflows will not only help boost your bottom line, they can help you save a ton of precious time. […]
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Want to launch a new product and make thousands in sales immediately? Here’s the result Bare Performance Nutrition (BPN) got from one of their product launch emails introducing a new flavor for their whey protein powder: Sent Opens Clicks Orders Revenue 37,319 5,080 399 52 $2,518.42 Today, I will use real-life examples to show you […]
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How much do you pay every month or every year on your email service provider? If you’re a growing business, it’s probably around $1,000 per year, at the lower end. Some people pay several thousand per year or more. Want to save money on your ESP, while simultaneously improving your list’s engagement rates (and your […]
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How would 200,000 additional FREE, organic search visits to your website every month impact your business? Luxy Hair — one of the businesses we’ll discuss today — generates an estimated 225,000 visits (based on Ahrefs) to its blog directly from Google every month. And Luxy isn’t an outlier; there are plenty of Shopify stores that […]
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