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The common Return On Ad Spend (ROAS) benchmarks for digital marketing fall between 3.0 to 4.0. It means for every $1 spent on ads, you generate $4 in return.[*] But average is never good enough for the team at AppSumo. Thanks to the help of Nick Christensen (AppSumo’s Head of User Acquisition) and Jack Paxton […]
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Want to see the subject lines pro marketers use? I got into the trenches and reached out to over a hundred SaaS founders, agency owners, and marketing/sales consultants (like Sujan Patel of Mailshake and Justin Brooke of Adskills) who are killing it with their businesses to put my own cold email game to the test. […]
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No lead. No revenue. Period. You tried every lead gen strategy out there… Yet, they didn’t work. You’re scratching your head looking around online for solutions. The results? More random strategies. More noise. More stress. But what if I told you there’s a way to go about them, so you can avoid costly mistakes, start […]
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When men’s grooming brand Harry’s launched its first product, it had already built an email list of nearly 100,000 people. What’s more, they built this list in just ONE week![*] Want to replicate this success? In this post, we’ll share some great coming soon page examples, as well as some tips and tools for creating […]
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Want to find a free autoresponder that brings you great returns in your business? Look no further! In this post, I will show you 12 email autoresponder tools that make it easy to grow an email list and save you a huge chunk of time. These tool descriptions are paired with original, useful reviews we […]
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Do you want to get more visitors into your funnel? And then convert them into your subscribers, and better yet, customers? There’s a simple solution: The Squeeze Page. A squeeze page is a mini landing page with a single goal — to “squeeze” the contact information out of your website visitors. Today, I share the […]
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Dean, the Head of Content at Sumo, wouldn’t be here if not for his follow-up emails. Here’s what Noah replied after a series of back-and-forth emails (and weeks of follow-up). If you’re not following up on your emails, you’re missing out on huge opportunities. It’s easy to make up excuses about why you shouldn’t follow […]
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B2B email marketing is one of the best ways to grow your business’s income without spending money on ads or other pay-per-click marketing methods. It also happens to be one of the highest ROI marketing channels you can invest in. Today, I share our exact B2B email marketing process, plus five examples to inspire your […]
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“Global marketing is for big companies.” If this is what you believe, think again. The internet has made the world a lot smaller and has enabled businesses of all sizes to think globally — from a small ecommerce store expanding internationally and growing revenues by 232% to huge, public companies like Netflix expanding to over […]
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Email blasts are responsible for over 22,000 sessions on the Sumo blog every month. How’s it done? Using very simple email blast templates. In today’s article, we share eight proven email blast templates you can use for nearly any situation. Enjoy! %(tableofcontents) Email Blast Template #1: The Content Share Email [One sentence that grabs the […]
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