Imagine this: In an event calendar, you come across a Star Wars exhibit at the local art gallery. You arrive expecting to see beautiful, professional art like this: But when you step through the doors, this is what you see instead: I’ll be needing a refund, thanks. Whoops. The person behind this exhibit was an […]

You’re not getting enough traffic. And you’re probably sick of looking at your metrics and seeing no substantial difference in views and conversions week after week. I hear you. And the way I see it, you have two options: You can continue to do what you’re doing and hope things will change, or You can […]

A landing page is one of the most effective ways to increase your website conversions. If you’re looking to move leads through your funnel (and let’s be honest, who isn’t?), landing pages are your best friend. A great landing page is free of distraction and laser-focused on the task in hand. From the headline and […]

Let me guess… You’ve heard before that long form content is important. After all, long form content (articles with 1500+ words) can: Increase your audience’s engagement Improve your search rankings and Establish expertise in your field. Want an example? Just Google a popular subject. Chances are that the top 10 results will have over 1500 […]

Email is widely recognized as the most effective marketing channel for driving sales. Unfortunately, collecting emails isn’t a walk in the park. It’s hard. There are over a billion websites online, and that number continues to grow by the second. How are you supposed to hold anyone’s attention in that kind of environment? It gets […]

You’re probably already aware: Content marketing is one of the most effective ways to increase your traffic, conversions and sales: B2B businesses that create blog content see 67% more leads Websites with blogs bring in 15x more traffic than websites without blogs. If done right, content can build your audience, boost your brand and put […]

A lot of your behavior can be explained by an interesting psychological phenomenon that marketers use constantly.  It’s called social proof.  Social proof is the psychological preference for doing what other people are doing, because if other people are doing it, it proves that it must be worthwhile.  In this guide, I'm going to show […]

There’s a reason B2B companies are spending 55% of their annual marketing budget on content production and creation. It works! 70% of people would rather learn about products through content, and 68% of consumers spend time reading content from a brand they’re interested in. How To Create A Content Marketing Strategy That Succeeds As the […]

Want to know a secret? Writing enormously popular content is not something special reserved for the internet-famous or millionaire marketers who have a team of editors. Anyone can do it. For example, I wrote the second most shared article on the Buffer blog in 2015: And one of the 50 most popular posts on Fast […]

You want your articles to get clicked on and read, right? Well the absolute first step to making that happen is having a kickass headline. Every successful, highly clickable headline falls into one of our “51 Headline Formulas to Skyrocket Conversions. You could put these different headlines together on your own… but why do that […]