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Email Marketing

4 Ecommerce Email Campaigns You Should Send To Grow Your Sales

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Email is an amazing channel to stay connected with your customers and increase your sales.  Once you’ve built your email list, it’s still incredibly challenging to figure out what types of ecommerce emails you should be sending. In this post, I’ll guide you through 19 successful ecommerce emails, breaking down what makes them successful, including […]

Screenshot showing a post-order email

The Best Time To Send Emails (Expert, Data-Backed Research)

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If you’re hoping I’ll give you a basic answer like Send all your emails out on Tuesday before 10:00 am, you’re headed for disappointment. While I’d love to keep things short and sweet, following a general rule with zero data from your audience to back it up makes for a crummy email strategy. There are […]

Graph showing percent of subscribers' optimal send times by hour of day

30 Brilliant Email Marketing Examples (Best B2B & B2C Examples)

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You already know why you need an email list and how to grow one. And now is the time to level up your email marketing game plan. Today, I’m going to show you 30 brilliant email examples so you can discover what the pros do to increase their email opens, click through rates, and sales. […]

7 Proven Email Signature Examples To Get Extra Traffic

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Unlike many other forms of marketing, you can reach your audience in a subtle way that doesn’t annoy them by simply spending some time on your email signature.

Despite how small it seems in comparison to your subject and message, your email signature really is a piece of precious real estate you don’t want to waste.

Track & Field lines

6 Email Marketing Metrics Everyone Should Measure (No Excuses)

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Ever hear that phrase “What gets measured gets managed”? This gem was brought to you by Peter Drucker, and he’s quite right — studies prove it again and again.  Like did you know weight watchers who tracked their weight on a scale every day or tracked their food consumption in a tracker every day lost […]

email marketing stats

4 Little-Known Email Marketing Statistics In 9 Big Industries

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We analyzed 106 top sites across 9 different industries. Sites like BMW, CNN Money, Mens Fitness, Playstation, Four Hour Week, Moz, Betty Liu and Nomadic Matt.  These websites are the most visited sites on the internet with the biggest fan bases. We analyzed them to show you email marketing best practices you can use in […]

Bar graph showing the percentage of sites that send welcome emails for specific industries

The Complete Guide To Email Open Rates (Plus How To Increase Yours)

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This guide will explain everything from what’s considered a good open rate to what’s holding you back from achieving it. I’ll give you super-simple changes you can start making right now to boost your open rates for good.

Woman at computer

Sumo’s Million-Dollar Cold Email Templates (Plus Cold Email Tips)

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Is cold email dead? Far from it. We have been sending cold emails since Day 1 at AppSumo and Sumo… And we’re still doing it today. In this post, I’m going to give you five of our best cold email templates. Hundreds of hours of work have gone into these templates, and they’re yours for […]

Cold Email Templates: Screenshot of Sumo's highest-opened cold email subject line

15 Ways To Build An Email List Without A Website: A How To Guide

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Let me guess.  You know email list building is the #1 thing you should be focusing on in 2017. But you don’t have the traffic to support it. So what I’m about to say next might surprise you… To grow your email list, you don’t need a ton of traffic.  In fact…you don’t even need […]

7 Hidden Unethical Email Marketing Cliches Destroying Your Sales

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If you had to double your sales from your email list, would you know what to do? Probably not.  So you’re stuck with an autoresponder sequence failing to sell as effectively as it could. And you probably don’t want to spend 3 years reading copywriting books. You just want to sell more.  You might be tempted […]

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