You’ve been collecting email addresses like a badass, installing List Builder, Welcome Mat and Scroll Box, increasing your opt-in rates, and you’re ready to take over the world… Except you have no idea what to send the people who are throwing their email addresses at you. And without anything to send them, they’re just meaningless […]

You’ve already read articles about what content upgrades are and about how they can help to triple opt-in rates to your mailing list. You may have even seen the video of how Sumo uses them as their primary list building strategy: But maybe you haven’t pulled the trigger and created a content upgrade. Or maybe […]

Imagine if Da Vinci finished painting the Mona Lisa and then…put it in his dark and dreary basement. Cobwebs aside, that’s kinda like what happens when your email lands in the SPAM box. All your hard work building your opt-in email list and designing the perfect email, gone. In email, it’s the last mile that […]

You’ve written blog posts and you’ve gotten some traffic, and even though you have beautiful visitor numbers, your email list is another story. You know that building an email list is important and you’ve started doing that, but your conversion rate is stagnant at around 1%. 2% on a great day. What if you can […]

Collecting emails is important. You know that, I know that, our office dog Bambam knows that. But what may surprise you is that depending on your goal, you can actually get more sales, increase your conversion rates, and get more from your visitors by giving them a big clear call to action instead of asking […]

This is a case study from Robbie Richards. Building an email list should be your number one priority. Period. The question is, how do you quickly build a list without giving away burritos to every reader? I’m going to let Robbie show you how below. Take it away, Robbie… In this post, I’m going to […]

A week ago one of our customers as usual used Sumo in ways we did not expect. They created multiple pop-ups and made them page specific. Their email signup rate went from .16% to 1.86% instantly. What would a 10x increase in your daily signups do for you site? Here's a real example of a […]

When I was a kid and got a new Nintendo game I would rip the sucker open and start playing immediately. My brother, on the other hand, carefully opened the package and then proceeded to read the instructions line-by-line. Maybe that explains why he is a doctor and I get paid to play around on […]

“Hey". Who would have thought that an email with a one word subject – "hey" would be the key to President Obama's email campaign that kept him in the White House for another 5 years? As it turns out, the casual, informal tone worked way better than being all official and presidential. We know this […]