Collecting emails is important. You know that, I know that, our office dog Bambam knows that. But what may surprise you is that depending on your goal, you can actually get more sales, increase your conversion rates, and get more from your visitors by giving them a big clear call to action instead of asking […]

This is a case study from Robbie Richards. Building an email list should be your number one priority. Period. The question is, how do you quickly build a list without giving away burritos to every reader? I’m going to let Robbie show you how below. Take it away, Robbie… In this post, I’m going to […]

A week ago one of our customers as usual used Sumo in ways we did not expect. They created multiple pop-ups and made them page specific. Their email signup rate went from .16% to 1.86% instantly. What would a 10x increase in your daily signups do for you site? Here's a real example of a […]

When I was a kid and got a new Nintendo game I would rip the sucker open and start playing immediately. My brother, on the other hand, carefully opened the package and then proceeded to read the instructions line-by-line. Maybe that explains why he is a doctor and I get paid to play around on […]

“Hey". Who would have thought that an email with a one word subject – "hey" would be the key to President Obama's email campaign that kept him in the White House for another 5 years? As it turns out, the casual, informal tone worked way better than being all official and presidential. We know this […]