These words make you click, open, read, and buy. Want to use them for yourself? Check out the list of 101 Trigger words and how to use them!

You need a tried and true strategy to convince them to share their email address and engage with you. You need a lead magnet. Here are 14 examples and step by step instructions on how to create your own lead magnet.

As of April 24, 2024, we will have changed our name from Sumo to BDOW!tm (pronounced buh-dow, always said in exclamation). 

Persuasive emails can unlock huge revenue from your existing customers. Just a few properly arranged words can make all the difference, for example…

Visual information is incredibly powerful. According to research compiled by Hubspot, articles with numerous images are shared twice as often on social media as those without, and Facebook posts with images see 2.3 times the engagement as those without images. That said, simple pictures are limited in how much information they can impart to your […]

Product pricing is an essential element in determining the success of your online business, yet eCommerce entrepreneurs and businesses often only consider pricing as an afterthought.

A great product description has the power to turn a casual shopper into a revenue-generating buyer. Yet too many online stores simply tell shoppers about the product rather than selling it to them.