Most exit intent popups fail for one simple reason: they treat all exits the same. Someone abandoning your pricing page after five minutes of careful review is in a completely different psychological state than someone bouncing from your blog post after ten seconds. One is wrestling with commitment anxiety and budget concerns. The other just […]

Decode what makes iconic taglines work, and follow our simple 3-step process to create one that elevates your brand…

If you’re running a course, coaching program, or digital product business, you’ve probably experienced the launch rollercoaster. The adrenaline rush of an open-close cart campaign, the scramble to get everything ready, the exhausting email sequences… and then the crash when it’s over and revenue drops to zero until the next launch. There’s a better way. […]

If you’re looking for the single most effective way to increase your website’s conversion rate, social proof is it. Not better copywriting. Not prettier design. Not more traffic. Social proof—when implemented strategically—is the biggest conversion driver you have available. It’s the difference between a visitor thinking “this looks interesting” and actually clicking that buy button […]

Let’s be honest: most pop-ups are bad. Not “slightly annoying” bad.Actively-drive-people-away bad. You know the ones. The pop-up that appears the moment the page loads, before you’ve even read the headline.The “10% off” offer when you’re just trying to find the return policy.The form that asks for your email, name, company, phone number, life story, […]

Learn how simple scarcity marketing tactics can boost sales by 226%. From countdown timers to limited editions, discover 9 proven methods top brands use to drive urgency.

Learn how to use exit intent pop up technology on your website to convert visitors, reduce cart abandonment, and build a bigger email list, faster.

On their own, marketing and sales won't bring great results. Without marketing, sales teams waste their time following up with low-quality leads. Without sales, marketers fail to hit their quarterly targets. But when they are together? Marketing and sales crush conversions. Want to learn the major differences between marketing and sales and how they can […]

Want to attract your best customers? Of course you do, that’s the DREAM. I’ve put together a list of 99 marketing channels with their best use cases — each of these channels is sorted into specific categories for easier reference. %(tableofcontents) Brace yourself; this is a giant list. Let’s go! Marketing Channels #1: Email 1. […]

Your positioning statement might be some of the most powerful sentences you ever write. A bold claim, right? Well… Your positioning statement will dictate how your business approaches sales, growth, marketing, and even how you build the product(s) or service(s) you offer customers. Whenever a customer interacts with your brand — whether it’s on your […]