Where do you go from here? You’ve created a unique product, something you think the market will like and something you’re looking forward to releasing. Your plans are done, and you’re ready to go. There’s just one thing missing: the manufacturer. If it’s your first time trying to source a manufacturer, it can be an […]

The other day my Mom sent me this message… Because my mom has an eye for marketing talent, I looked into it. What I found is a one-of-a-kind product commercial strategy that can be used in any eCommerce business to sell more products. Here’s how it works: %(tableofcontents) Let me show you how Carsales is […]

In a global study done by Havas Meaningful Brands spanning 33 countries, 350,000 people and 1,800 brands, some interesting findings were found:[*] Only 22% of brands are trusted. Most customers would not care if 77% of brands disappeared. 58% of all content created by brands is poor, irrelevant or fails to deliver. Suffering from “marketing […]

CRIK Nutrition is a small eCommerce company run by Canadian entrepreneur and bug enthusiast Alex Drysdale. Alex was reading an article one day about the benefits of cricket protein: it's nutrient-dense, ethical, and sustainable. He got so excited about the benefits of eating crickets that he started eating them for lunch. That’s when he started […]

Product landing pages are the most important type of page for any ecommerce business. They’re where the sale is made and where the value to the user has to be the strongest. Organic search to product pages is a vital source of traffic, for a couple of reasons. First, it’s very qualified because as soon […]

A great product description has the power to turn a casual shopper into a revenue-generating buyer. Yet too many online stores simply tell shoppers about the product rather than selling it to them.

EHPlabs is a health and fitness eCommerce company with a mission to spread the knowledge of fitness to the world. They sell health and fitness products for men and women to help them lose weight, gain muscle, and take their performance to the next level.  When Arnold Schwarzenegger saw the EHPlabs team at the Arnold […]

Shopify is an incredibly big deal for ecommerce businesses:[*] 800,000 merchants use their platform in 175 different countries. 1 billion people have bought from Shopify stores in the last 12 months. Shopify merchants sold $14 billion worth of products in Q4 2018 ($4.9 billion more than Q4 2017). But increased attention and influx of merchants […]

AppSumo is one of the most successful eCommerce companies in history. In the growth study I wrote on AppSumo’s Multi-Million Dollar Marketing Playbook I leaked the four popups that helped the company grow a 1.7 million email subscriber list. In this article, I’m going to show you how to set up the “Thumb-Targeted Button” popup […]

How do you know which of these three incentives work best to convert your website visitors into buyers? Whole dollar amount discount (e.g.: $5 off) Percentage discount (e.g.: 10% off) FREE shipping Simply do what Antonio Botello (Head Of eCommerce at Loly in the Sky) does and A/B/C test all three at the same time […]