A great product description has the power to turn a casual shopper into a revenue-generating buyer. Yet too many online stores simply tell shoppers about the product rather than selling it to them.

EHPlabs is a health and fitness eCommerce company with a mission to spread the knowledge of fitness to the world. They sell health and fitness products for men and women to help them lose weight, gain muscle, and take their performance to the next level.  When Arnold Schwarzenegger saw the EHPlabs team at the Arnold […]

Shopify is an incredibly big deal for ecommerce businesses:[*] 800,000 merchants use their platform in 175 different countries. 1 billion people have bought from Shopify stores in the last 12 months. Shopify merchants sold $14 billion worth of products in Q4 2018 ($4.9 billion more than Q4 2017). But increased attention and influx of merchants […]

AppSumo is one of the most successful eCommerce companies in history. In the growth study I wrote on AppSumo’s Multi-Million Dollar Marketing Playbook I leaked the four popups that helped the company grow a 1.7 million email subscriber list. In this article, I’m going to show you how to set up the “Thumb-Targeted Button” popup […]

How do you know which of these three incentives work best to convert your website visitors into buyers? Whole dollar amount discount (e.g.: $5 off) Percentage discount (e.g.: 10% off) FREE shipping Simply do what Antonio Botello (Head Of eCommerce at Loly in the Sky) does and A/B/C test all three at the same time […]

There’s a simple and effective way to quickly increase your eCommerce sales. To show you how to do it I asked Patrick Eckstein (Co-Founder at William Painter) to give me the data on his highest-converting popup campaign. William Painter sells patented, unique, and classic sunglasses with a lifetime guarantee. Their eCommerce store’s best-selling product is […]

Pinterest is secretly a massive growth area for ecommerce store owners: It has over 200 million active monthly users The half-life of a pin is nearly 30 days Pins are a true “set it and forget it” strategy You don’t need a single Pinterest follower to make this work Today I’m going to show you […]

How do you take someone from knowing nothing about your eCommerce product to spending their first dollar in your store? That is something I asked the team at Dry Farm Wines, who runs the world’s only natural, lab-tested, health-focused wine club. Dry Farm Wines sells a wine subscription with a starting price point of $159 […]

In this article I’m going to show you three popups you should use to make your first dollar with Sumo. Popup #1 generated $50,522.22 in 30 days for one small ecommerce business (and grew their customer base by 594 people). You will see real sales results from real ecommerce companies who gave us permission to […]

Are you a designer or luxury brand who has a policy to never publicly discount your eCommerce products? Or do you just hate discounting your hard work? If so, then I’m going to show you two popups that Sumo customer Android Homme, a luxury street footwear brand that hand-makes all its products in Italy, uses […]