The call to action (CTA) is one of the most powerful parts of any marketing campaign. Whether you want to — Increase sign-ups or sales Build your email list Generate more traffic — the call to action will play an important role in helping you achieve your goals. And the art of crafting an irresistible […]

How would you like to earn 2,383 extra leads over the next four months — on autopilot? That’s how many leads I’ve earned using just ONE of these nine lead generation strategies. And if you use them all, you can get way more. Today, I share the nine lead generation strategies that have helped my […]

Almost every action you take on the web is a result of a prompt, better known as a call to action (or CTA for short). “Buy Now” “Subscribe” “Get 25% Off” Knowing how to create a well-written and beautifully placed CTA is one of the most powerful skills any marketer can have in their arsenal. […]

What's your revenue this week? How many sales are you making? Which traffic sources are driving the most revenue?  There’s so much to keep an eye on in an ecommerce business that it can be hard to keep on top of it all. An ecommerce dashboard will bring all your key data into one place […]

In 2016, I led the growth team at I Will Teach You to Be Rich and generated more than 40,000 leads per month. Here’s our cumulative lead volume compared to our goal for the year: I’m going to walk you through how I did it and why I’d never do things that way again. %(tableofcontents) […]

This exit popup has added an extra 4,153 subscribers to our email list: And this exit popup that offers a unique discount helped Storiarts generate an extra $5,000 in new sales by winning back 96 abandoning customers — in 60 days. In this article, I’m going to show you: %(tableofcontents) Ready? Let’s go! What Is […]

Ecommerce trends are constantly changing — did you know Google is making it possible for ANY store to have one-click checkout. (like Amazon). That’s not all: There are now ecommerce-specific chatbots. Shopify released an augmented reality tool that actually works. New SEO tools make it easier for nontechnical marketers to rank on Google. And that’s […]

“Join My Newsletter” is not an effective call to action. Unless you have a unique and powerful positioning, it won’t help you grow your email list. Think about it: Why would you give your email address away — for nothing? Here’s an A/B test I ran on my personal blog. Having a lead magnet converted […]

Can You Hear Me Now? Good. That’s Verizon’s tagline — and it conveys a very clear point. Verizon has the best networks so you don’t drop service.  The tagline has done wonders for their marketing, and they’re not alone. Hundreds of companies, from Apple to Microsoft to Nike, have used taglines to supercharge their marketing […]

To get to where you want to go, you need a map — or at least a GPS. Your business is no different. Regardless of your marketing goal, you need a marketing plan to get there. A marketing plan is a report (document or spreadsheet) that outlines your marketing strategies aligned with your #1 business […]