We’re honing in on 3 really great marketing strategies for small businesses. Because you can do your own marketing—and you can do a really great job of it.

*Crickets* Yet another prospect has ignored your LinkedIn message. Why is it so hard to convert them to a paid client? Never again! In this guide, I’ll show you how to write a message that builds lasting relationships and closes deals like gangbusters: %(tableofcontents) Let’s dive in and turn you into a LinkedIn powerhouse. LinkedIn Message […]

Since social media channels like Facebook and Instagram are always changing, social media strategies need to constantly evolve too. Sometimes the best way to improve your social media marketing is to look at the bigger picture. This is where a social media audit comes in. A social media audit allows you to measure your strategy […]

The common Return On Ad Spend (ROAS) benchmarks for digital marketing fall between 3.0 to 4.0. It means for every $1 spent on ads, you generate $4 in return.[*] But average is never good enough for the team at AppSumo. Thanks to the help of Nick Christensen (AppSumo’s Head of User Acquisition) and Jack Paxton […]

The #1 mistake you can make when optimizing and scaling your Facebook ads is looking at cost per click (CPC). In fact, I recommend taking CPC, cost per 1000 impressions (CPM) and Facebook’s “Relevance Score” off your metrics dashboard.  To put it frankly: if you’re making ad-buying decisions based on these metrics, your decision-making process […]

Ecommerce upselling is possibly the easiest way to increase your store’s sales… With virtually no extra work. Just look at these stats: Upselling increases revenue by 10-30% on average. 70-95% of revenue comes from upsells and renewals on average (for companies who offer them). Upsells are 68% more affordable than acquiring a new customer. Today, […]

When it comes to influencer marketing for eCommerce, most brands rely on paying content creators and influencers that have big followings for a shoutout (like someone making a post on their Instagram profile to endorse a product) to reach their audience. These shoutouts can cost anywhere from $500 to $5,000 for smaller influencers, and up […]

What if there was a way to learn more about your target audience without having to conduct hours of research? Instead of having to manually uncover important clues, you could simply set up a few things to do the heavy lifting for you? What if I told you that this is exactly what happens when […]

You’re frustrated by the lack of engagement your content generates. And you’re convinced you’re the worst at social media. No matter how hard you try, or how often you post, you can’t seem to rack up more than a handful of likes, comments, or shares despite replicating what influencers currently killing the social media game […]

This is a guest post from Josh Fechter — the "Top Quora Writer of 2017." He's going to drop some insane Quora knowledge on you. Can’t find a solid channel to get leads?  Here’s how to dominate a social platform to generate thousands of leads and build a huge online community in only a few […]