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Sumo Data-studies

Content Marketing Analytics: What We Learned Analyzing 650,000 Hits

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Note: The Sumo app referenced inside this blog post has now been deprecated. To learn about Sumo’s new apps for growing your business, click here to visit the Sumo home page. I hate to break it to you… but most people won’t finish reading your articles. And you probably won’t read this whole article either. […]

content marketing analytics

Email Signup Benchmarks: How Many Visitors Should Be Converting

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The average email opt-in rate is 1.95%. Anything above that and you’re doing better than half the world. Nice work 🙂 This statistic is based on over 3.2 BILLION people who have seen our email capture popups. So it’s pretty accurate. And statistics say you or the person next to you have seen our tools […]

Banner showing average email opt-in rate