69% of consumers will abandon a product page that lacks information.[*] Data source: Salsify Have you ever wondered what makes a high-converting product page? That’s what we’ll answer in this guide. We’ll explore the 10 companies that nail their product pages, and how you can replicate their success to create your own. %(tableofcontents) Let’s roll. […]

When you think about SEO, it’s easy to focus on keyword research, backlinks, and content production. But at the root of it all, SEO is about connecting your business with customers.  And behind every Google or Bing search is a real person hoping your business can help them solve a problem. For your SEO strategy […]

You email a dozen editors of a dozen authority websites to submit a guest post and then you wait… Two days in, crickets. One week later, still nada… Sounds familiar? In this post, I share a framework for consistently landing guest posts on authority websites. You don’t need to use any complicated SEO tools to […]

Looking for the best business podcasts, but don’t know where to start? Great news, you’re in the right place. In this binge-listening guide, I share standout podcasts loaded with proven strategies and inspiring stories to lift you up. To make this quick and easy for you, I’ve categorized them and included a few recommended episodes; […]

You’re reluctant to buy from a business you don’t know. The same goes for your customers. So what do you do? You build an efficient process to collect the contact information of your prospective customers. That way, you can build trust, show what you have to offer, and eventually turn your visitors into paying customers. […]

There’s a saying that goes: “Make new friends, but keep the old. One is silver, the other gold.” At Optimist, we took that saying to heart and baked it into our entire growth and business strategy. In our first 36 months as a content marketing agency, we grew from $0 to $1.5 million in ARR […]

Urgh. This is the 13th time a customer has emailed you this question. Deep down, you know why. It’s either A) your website is missing an FAQ page, or B) your customers are frustrated by its site navigation and resort to emailing you instead. In this guide, I’ll show you 10 great FAQ examples to […]

When growing an ecommerce business, most companies focus their marketing efforts on new customer acquisition. But the problem with acquiring new customers is that it’s expensive. And in reality, maintaining a strong relationship with your existing customer base is far more effective for scaling your business. Retaining your existing customer base should be an equal […]

Every marketing strategy has a primary goal. Your primary goal might be… To grow your email list. To generate trial starts. To increase sales by 20%. But someone rarely goes straight from discovering your business to becoming a customer. And if you only focus on the primary goal, you’re missing out on a ton of […]

The homepage is the most important page on your website. It’s where most of your traffic will land, and where new visitors will form their first impressions of your business. And first impressions are everything. To help you create excellent experiences for EVERY new visitor to your site, we’ve pulled together 16 of the BEST […]