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A Magento to Shopify migration can be the best choice you ever make, or it can turn your business into a dumpster fire. The difference is whether you’re well prepared. For a long time, Magento was THE solution for large ecommerce stores, but that’s not the case anymore. In the past few years, several big […]

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There are lots of places to reach new and old customers: Google Shopping Amazon eBay Instagram Email But what’s the best channel strategy to use for each one? In this article, I’ll show you: What channel marketing is. Six marketing strategies you can use for six different channels. How to find new marketing channels. You […]

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The Shopify stores I’m about to show you have all grossed over $500,000 using Sumo’s email marketing tools: In this blog post I'm going to go through each store one-by-one and show you: Who the store is. Their total gross sales from Sumo. The #1 sales strategy they use to get over half a million […]

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Shopify is one of the best and easiest to use ecommerce website builders in the world.  But if this is your first time using Shopify, or your first time building a website entirely, there is a learning curve. Today, I give you a complete step-by-step Shopify tutorial for beginners. By the end of this article, you’ll […]

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More upgrades to Sumo’s new email marketing product are here! These upgrades are included in your Sumo account at no extra cost. If you don’t have a free Sumo account yet, sign up here. We made three big upgrades this month: #1 – Improved Sumo Dashboard The new Sumo Dashboard makes it easier for you […]

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Whether you just started an ecommerce store or you’ve been running one for years, there are tools on this list you’ll want to install ASAP — even if you won’t use them right away. Think of this list as the ultimate ecommerce startup toolkit! Inside I reveal the nine best ecommerce tools you should use […]

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Do you have a friend who says he’s going to start a business? But after months… nothing happens. We call them wantrepreneurs. They love to talk about starting businesses but you and I both know that it’s all talk and no walk. Instead, you should only listen to people who have actually started and grown […]

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Product photography can make or break your product’s success. Don’t believe me? Imagine you’re scrolling through Facebook and you see a product you’ve always wanted. Which of these would you click? Enough said. For our purposes, let’s use the example of a Shopify store getting samples of a new product. What are all the photos […]

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How do you get an extra 10,000 ready-to-buy visitors to your store per month — for free? Now I’ve got your attention! The answer is your blog. Content marketing is a great, cost-effective way to grow your brand, get more traffic, and increase your bottom line. Ready to get inspired?  In this article, I reveal […]

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Would you be happy if your business cost you less time, less money, and less stress — all while making more revenue? Hell yeah — I know I would! Well, a secret to a more productive and effective business is the (effective) use of tools. In today’s guide, I share 10 ecommerce business tools to […]