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High spam rates can lead to lower open rates, lower conversions, and even getting your email banned—meaning less money for your business. That’s why we created this 15-point checklist to improve your email deliverability, get your emails in the inbox, and make more sales. Let’s dive in! Note: This checklist assumes you’re using an email […]
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Imagine if you could send emails and segment your customers automatically, driving extra passive revenue and improving your customer lifetime value. You can! Check this out: With an email drip campaign and a few hours of upfront work, you can: Nurture new leads into customers. Save abandoned carts. Improve repurchase rate. Re-engage past customers. And […]
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To get to where you want to go, you need a map — or at least a GPS. Your business is no different. Regardless of your marketing goal, you need a marketing plan to get there. A marketing plan is a report (document or spreadsheet) that outlines your marketing strategies aligned with your #1 business […]
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You spent days researching a prospect’s contact information, hours crafting the perfect outreach email, and you finally hit "Send." One day in, no reply. Three days in, still waiting for a response. One week in, you hear crickets… If no one ever told you this before, here you go: It's NORMAL. Based on research by […]
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The #1 mistake you can make when optimizing and scaling your Facebook ads is looking at cost per click (CPC). In fact, I recommend taking CPC, cost per 1000 impressions (CPM) and Facebook’s “Relevance Score” off your metrics dashboard. To put it frankly: if you’re making ad-buying decisions based on these metrics, your decision-making process […]
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Pistol Lake would run a more profitable apparel business if they cut corners. But they choose not to. They emphasize good values and organic growth. Since 2012, they’ve: Manufactured all their apparel in Los Angeles. Spent almost nothing on marketing. Developed a special, high-quality fabric (called Eudae) that can take you from the gym, to […]
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Brilliance, an online jewelry store, has made over $360,000 in five months from one Sumo pop-up on their website. We talked with their marketing director, Michael, and asked him what they did to get these results. We also share six other great marketing strategies they use to outcompete traditional retail jewelry stores. Inside you’ll learn […]
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A Magento to Shopify migration can be the best choice you ever make, or it can turn your business into a dumpster fire. The difference is whether you’re well prepared. For a long time, Magento was THE solution for large ecommerce stores, but that’s not the case anymore. In the past few years, several big […]
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There are lots of places to reach new and old customers: Google Shopping Amazon eBay Instagram Email But what’s the best channel strategy to use for each one? In this article, I’ll show you: What channel marketing is. Six marketing strategies you can use for six different channels. How to find new marketing channels. You […]
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The Shopify stores I’m about to show you have all grossed over $500,000 using Sumo’s email marketing tools: In this blog post I'm going to go through each store one-by-one and show you: Who the store is. Their total gross sales from Sumo. The #1 sales strategy they use to get over half a million […]
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