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It’s so frustrating, isn’t it? You look at your heat maps and know people are seeing your calls to action… but they don’t freaking click on them. You’ve done all you can to make your call to action visually appealing, You’ve: Made them the right color Increased the font size Placed them directly in the […]
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Note: The Sumo app referenced inside this blog post has now been deprecated. To learn about Sumo’s new apps for growing your business, click here to visit the Sumo home page. I hate to break it to you… but most people won’t finish reading your articles. And you probably won’t read this whole article either. […]
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Doesn’t this make you want to punch something? If it were that easy we’d all be internet millionaires by now. Outlandish claims like this are based on either one of two assumptions: 1. You’re a marketing expert.2. You have a massive pre-existing audience. When you get 100,000 monthly visitors, you can just install a pop-up […]
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Imagine this: In an event calendar, you come across a Star Wars exhibit at the local art gallery. You arrive expecting to see beautiful, professional art like this: But when you step through the doors, this is what you see instead: I’ll be needing a refund, thanks. Whoops. The person behind this exhibit was an […]
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Want to improve your email open rates? To help, we’ve put together a list of 80 professional subject line formulas with examples — categorized into the five most common emails we all send. %(tableofcontents) Can’t wait to test these email subject lines out? We got you covered with a worksheet with formulas you can pick […]
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Raise your hand if you’ve ever read an amazing marketing guide, tried to implement it, and failed to replicate the same level of success outlined in the article. C'mon, raise em! We’ve all done it. Maybe it’s because the guide you read was overhyped or outdated. But then, you hear about a few marketers who […]
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You’re not getting enough traffic. And you’re probably sick of looking at your metrics and seeing no substantial difference in views and conversions week after week. I hear you. And the way I see it, you have two options: You can continue to do what you’re doing and hope things will change, or You can […]
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Have you ever noticed things in limited quantities are strangely appealing? You’ve probably experienced this in your own life: You always want what you can’t have. Turns out, scarcity makes people perceive limited quantities as more precious and valuable. And, with the help of today’s guide, you can use this exact tactic to boost your sales […]
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Your website is one of the most important assets your business has. And every top-performing business pays close attention to its most important website metrics. Obsessing over the details, from big things like your traffic to smaller details like how fast your pages load, can give you the edge over your competitors. I'm going to […]
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A landing page is one of the most effective ways to increase your website conversions. If you’re looking to move leads through your funnel (and let’s be honest, who isn’t?), landing pages are your best friend. A great landing page is free of distraction and laser-focused on the task in hand. From the headline and […]
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