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Copy that taps into psychology can boost sales like crazy. Why? Because the persuasive copywriting strategy takes the function of the human mind into consideration, rather than just screaming, “Hey, buy this thing!” (which – surprise! – is not super effective.) But some people (incorrectly) think writing copy is only for advertising purposes. Copy, in […]
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You have an online business, and now you’re ready to build an email list. But where do you start? In this post, we at Sumo put our heads together to come up with 60 ways to do just that. In fact, we listed every available way to build your email list, so you don’t have […]
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How does a 25% boost in monthly revenue sound? That’s how much email marketing contributes to our six-figure per year business, ClickMinded. You may be thinking “oh, marketing emails are just annoying – I usually send them to the spam folder.” And, that’s because most email marketers suck people just don’t get email marketing right.We […]
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Note: The Sumo app referenced inside this blog post has now been deprecated. To learn about Sumo’s new apps for growing your business, click here to visit the Sumo home page. If your car was acting up, would you blindly throw open the hood and start tinkering with things? I hope not. You might end […]
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It’s so frustrating, isn’t it? You look at your heat maps and know people are seeing your calls to action… but they don’t freaking click on them. You’ve done all you can to make your call to action visually appealing, You’ve: Made them the right color Increased the font size Placed them directly in the […]
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Note: The Sumo app referenced inside this blog post has now been deprecated. To learn about Sumo’s new apps for growing your business, click here to visit the Sumo home page. I hate to break it to you… but most people won’t finish reading your articles. And you probably won’t read this whole article either. […]
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Doesn’t this make you want to punch something? If it were that easy we’d all be internet millionaires by now. Outlandish claims like this are based on either one of two assumptions: 1. You’re a marketing expert.2. You have a massive pre-existing audience. When you get 100,000 monthly visitors, you can just install a pop-up […]
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Imagine this: In an event calendar, you come across a Star Wars exhibit at the local art gallery. You arrive expecting to see beautiful, professional art like this: But when you step through the doors, this is what you see instead: I’ll be needing a refund, thanks. Whoops. The person behind this exhibit was an […]
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Want to improve your email open rates? To help, we’ve put together a list of 80 professional subject line formulas with examples — categorized into the five most common emails we all send. %(tableofcontents) Can’t wait to test these email subject lines out? We got you covered with a worksheet with formulas you can pick […]
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Raise your hand if you’ve ever read an amazing marketing guide, tried to implement it, and failed to replicate the same level of success outlined in the article. C'mon, raise em! We’ve all done it. Maybe it’s because the guide you read was overhyped or outdated. But then, you hear about a few marketers who […]
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