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Confirmation emails aren’t exciting — but they are some of the most opened emails across the board. What if you could create a confirmation email that drives engagement and that people actually want to read? I’ve signed up to the world’s most popular newsletters, made purchases from ecommerce stores, and sent inquiries to agencies to […]
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Most people think blogging is over, but if I had to choose one thing that’s going to make a comeback over the next 5-10 years, it’s blogging. I started blogging over 10 years ago, and it’s one of the best moves I ever made. It not only allows me to express myself and learn to […]
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These closely guarded secrets of emotional persuasion can make your conversions soar. These little-known strategies start with…
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69% of consumers will abandon a product page that lacks information.[*] Data source: Salsify Have you ever wondered what makes a high-converting product page? That’s what we’ll answer in this guide. We’ll explore the 10 companies that nail their product pages, and how you can replicate their success to create your own. %(tableofcontents) Let’s roll. […]
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When you think about SEO, it’s easy to focus on keyword research, backlinks, and content production. But at the root of it all, SEO is about connecting your business with customers. And behind every Google or Bing search is a real person hoping your business can help them solve a problem. For your SEO strategy […]
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You email a dozen editors of a dozen authority websites to submit a guest post and then you wait… Two days in, crickets. One week later, still nada… Sounds familiar? In this post, I share a framework for consistently landing guest posts on authority websites. You don’t need to use any complicated SEO tools to […]
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Looking for the best business podcasts, but don’t know where to start? Great news, you’re in the right place. In this binge-listening guide, I share standout podcasts loaded with proven strategies and inspiring stories to lift you up. To make this quick and easy for you, I’ve categorized them and included a few recommended episodes; […]
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You’re reluctant to buy from a business you don’t know. The same goes for your customers. So what do you do? You build an efficient process to collect the contact information of your prospective customers. That way, you can build trust, show what you have to offer, and eventually turn your visitors into paying customers. […]
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There’s a saying that goes: “Make new friends, but keep the old. One is silver, the other gold.” At Optimist, we took that saying to heart and baked it into our entire growth and business strategy. In our first 36 months as a content marketing agency, we grew from $0 to $1.5 million in ARR […]
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Urgh. This is the 13th time a customer has emailed you this question. Deep down, you know why. It’s either A) your website is missing an FAQ page, or B) your customers are frustrated by its site navigation and resort to emailing you instead. In this guide, I’ll show you 10 great FAQ examples to […]
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