READ THE POST
Intro | Chapter 1 | Chapter 2 | Chapter 3 | Chapter 4 | Chapter 5 | Free Swipe File Alright, so we know that Instagram is a great platform for driving not only traffic, but also opt-ins for your email list. And that’s all true. But that traffic and those email subscribers are dependent […]
READ THE POST
Intro | Chapter 1 | Chapter 2 | Chapter 3 | Chapter 4 | Chapter 5 | Free Swipe File Chief Sumo walked over to my desk and said: "I want you to pick a platform we’re not on yet and grow it rapidly. Set a traffic goal and make a plan." Immediately, I knew […]
READ THE POST
You know what I can definitively say after consulting and reviewing over 500 websites? You’re letting your content go to waste. Yes, you. You and a ton of other sites that range from 100 monthly visitors to 1,000,000. You’re sitting on a goldmine of potential new traffic and subscribers through your content. But I bet […]
READ THE POST
Facebook has 1.65 billion active users. And you market there. Twitter has 310 million active users. You probably market there, too. LinkedIn has 100 million active users. You’re on there, connecting and endorsing people for skills like “Excel Spreadsheets” and “Eating.” But I bet you’re not marketing on a platform that has one billion users. […]
READ THE POST
Hey. Scroll down a bit. Yep, that’s good. Just a bit farther, down to the next line (I promise it’ll be worth it). See that pop-up in the bottom right corner? It’s hard to miss. But it’s even harder to miss than usual, even if you can’t put your finger on exactly why. That’s because […]
READ THE POST
Do you know which social media platform brands use the most? Twitter. 79% of a business’ social posts will occur on Twitter. But guess where the majority of your shares come from? Facebook. Statistically, 29% of your shares will come from Facebook (as opposed to 13% on Twitter). It’s literally a numbers game. With 1.59 […]
READ THE POST
Intro | Chapter 1 | Chapter 2 | Chapter 3 | Chapter 4 | Chapter 5 | Free PDF Want to hear something crazy? Social media is responsible for over 30% of all web traffic. And that was just in 2014. That hefty number means that social media is the #1 driver of all traffic […]
READ THE POST
Does this sound like you? I followed all the advice online, created an awesome product and even threw in a discount for that product. But no one is buying and I have no idea why.” If that sounds familiar, you might have a people problem – in that you’re showing your offer to the wrong […]
READ THE POST
Did you know you’re twice as likely to share something to Pinterest on desktop rather than mobile? Or how about that feeling when you realize people really don’t share your content to LinkedIn? I didn’t, either. But then I analyzed 200,000,000 social shares from our Share app and came to a surprising revelation: The social sharing […]
READ THE POST
Yep. You read the title right. If you’re making a few (very common) A/B testing mistakes, you’re ruining your website. Not inherently, of course. More like in an Eric the Red sort of way. Quick history lesson: Eric the Red claimed and named Greenland. He was banished from Iceland and got stuck on a horrible, cold […]
Search the Blog
Looking for something specific about increasing conversion or capturing leads? Try the search bar below!