Two months ago, the Sumos were sitting around having tacos and whiskey (typical lunch here), and a question came up: “If you had to grow a blog from scratch with no existing audience or mailing list, how would you grow it to 10,000 visitors per month, in just a few months?” Over 350,000 sites have […]

You’ve already read articles about what content upgrades are and about how they can help to triple opt-in rates to your mailing list. You may have even seen the video of how Sumo uses them as their primary list building strategy: But maybe you haven’t pulled the trigger and created a content upgrade. Or maybe […]

Adwords used to cost five cents a click.  Ranking #1 for a competitive term used to consist of stuffing the bottom of your page with the keywords you wanted to rank. Crazy, right? Now, I want to kick myself for not taking advantage of these things. But in marketing, there’s always a period when a […]

Think about how often you see brands shouting their messages at their audience. No engagement, no context, no conversation. Those brands look spammy and self-centered, not exactly trustworthy. Brands that foster community on the other hand clearly care about their customers. They converse with their customers, sometimes even one-on-one. They want to learn more about […]

April, 2014. I’m sitting in our HR rep’s office, resigning my 6-figure job. Two weeks later I’ll be out of the workforce, officially unemployed. Yet, as nervous as others (mostly my dad) said I should be, I was confident I could make something work. Why? Because, during the last 30 days of my job, I […]