This one email has made a Sumo customer $3,522,519.75 in sales: Because the email campaign is automated, it keeps making sales on autopilot every day: If they had to manually write and send the 21,681 emails (pictured below) to the people who opted in for their abandoned cart offer, they never would have been able […]

If you’ve been growing your email list for your online business, you know how effective email marketing can be. Now you’re probably asking: how can I continue to be effective with my email marketing? To help answer that question, I’ve compiled a list of email marketing best practices that I encourage you to incorporate into […]

Want to drive more ROI from email, like Sumo customers do? Standing out in crowded inboxes isn’t easy, but today we’re going to share one of the secrets to email marketing success. Using proven email campaign templates. In this post, I’ll be sharing six of the best email campaign templates you can start using for […]

At the start of this year, I set a goal: double Sumo’s email list. And in four months, we doubled it (from 3k to 6k emails PER MONTH): Here's the strategy I used to collect all those emails: The #1 Source Of Emails: Click Triggers These are links to bonus upgrades for every piece of […]

“If you want something, wait for it” — said no one ever.  At least not anyone successful. In email outreach, expecting a response from the initial email without following up with the prospect is the biggest rookie mistake a marketer or salesperson can make. At Sumo, our growth team reaches out to book a meeting […]

In today’s post I’m going to show exactly how to whitelist emails so they don’t get sent to spam. And I’m going to show you how to do it on ALL major email apps. Click the desktop or mobile email app you use below for detailed instructions on how to whitelist using that app. Pro […]

It’s estimated that ecommerce businesses lose more than $4.6 trillion (yep, TRILLION) in abandoned orders each year.[*] But it’s not all doom and gloom. Business Insider estimates that a huge $2.75 trillion of that lost revenue is recoverable. Want to grow your profits? Recovering your lost revenue could be one of your most effective strategies — […]

High spam rates can lead to lower open rates, lower conversions, and even getting your email banned—meaning less money for your business. That’s why we created this 15-point checklist to improve your email deliverability, get your emails in the inbox, and make more sales. Let’s dive in! Note: This checklist assumes you’re using an email […]

Imagine if you could send emails and segment your customers automatically, driving extra passive revenue and improving your customer lifetime value. You can! Check this out: With an email drip campaign and a few hours of upfront work, you can:  Nurture new leads into customers. Save abandoned carts. Improve repurchase rate. Re-engage past customers. And […]

You launched your ecommerce website. You sent your first email campaign.  Now what? The competition for sales in ecommerce is fierce… there are roughly 1.3 million ecommerce websites in North America and 2-3 million in the world (excluding China), so you want to make sure you maximize every marketing touch you have with your subscribers.[*] […]