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Email Marketing

7 Email Opt-in Mistakes And How To Fix Them

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Let me guess.  You want to grow your email list.  So, knowing you need an email opt-in offer for your website, you put your head down and spent sleepless nights creating the opt-in offer to trump all other freebies your competitors created in your niche.  You skipped breakfasts, turned down happy hour invites, and shrugged off plenty of internal […]

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10 Automated Email Templates (That Don’t Look Automated)

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What’s the most important email you’ll send in your life? Maybe it’s one that’ll close you the deal of a century. Or maybe it’s one that lands you a life-changing job. Or, for those more romantically-inclined, it’s the one that finds you your next amor (yeah, it’s a stretch, but I’m counting OkCupid messages as […]

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Introducing Sumo Auto Responder

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Today, we’re launching Auto Responder — an exciting FREE feature that will change the way you communicate with your subscribers. Auto Responder is a new feature that automatically sends an email to your subscribers without the use of an email service provider. This is a HUGE feature many of you begged us for, and we […]

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Why Your Website Needs An Email List: A Sumo-Sized Guide

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You’re the CEO of your business.  But you’re not just the CEO. You’re also the CFO, the CMO, and the COO.  So you might think you don’t have time for email marketing. Between meetings and content and social, not to mention oh I don’t know… actually developing your product… you’re maxed out.  Plus, it costs […]

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10 Mistakes That Increase Your Email Unsubscribe Rates

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It’s one of your biggest frustrations as a blogger.  You hustle for every email address you collect. Guest posts, search engine optimization, giveaways, social media marketing…  You craft the perfect email, pack in a ton of value, and press the send button… And CRASH. All that hard work you put in seems to come crumbling […]

13 Insanely Clickable Email Subject Line Examples

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By sending two simple cart abandonment emails to 596 subscribers, Storiarts made an extra $1,437. The first email alone has a $24 EPC (earnings per click). Before you shoot out a quick email and race off to the nearest Jag dealership, know this: Most emails never get opened.  But there’s one thing you control that […]

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The Sales Email Manual: The A-Z Of Writing Emails That Convert

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This email from last week stopped me in my tracks (please excuse the typos, I’m keeping this fresh and authentic): We’ve got a ton of guides on how to build your email list. Grow your site from 0 to 10k visitors, best places to collect opt-ins on your site, 85 ways to build your list…the […]

The Email Marketing Psychology Crash Course: A Sumo-Sized Guide

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Ever wonder how some online business pros send out one email and get a ton of sales, opens, and clicks… Yet you can send out email after email with no traction?  Your open rate is abysmal, your clickthrough rate is bleak, and the sales you generate from your email series doesn’t exactly make email marketing […]

The Perfect 6-Figure Email Sales Sequence

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Selling. It’s the one thing you need to do to make your business survive… But it’s also one of the most hated aspects of entrepreneurship.   So wouldn’t it be nice to have a personal “online salesperson” who does all your selling for you? One that does the heavy lifting 24 hours a day, 7 […]

How To SEO-Proof Your Mobile Site For Google

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Do you know what an eponym is? Here’s a hint. If you needed to blow your nose, what would you ask me for a facial tissue? No, because that’s weird. You’d ask for a Kleenex. But here’s the thing. Kleenex is a brand. The thing you’re blowing your nose with is a facial tissue, but […]